Spin Master’s digital game studio Toca Boca is partnering with Pusheen to introduce new content in Toca Boca World.
Pusheen, a global phenomenon with tens of millions of fans and licensed merchandise in more than 60 countries, will bring her cozy and humorous style to the game, offering players a new way to engage with both brands.
The collaboration focuses on the concept of No Plots, Just Vibes, encouraging players to create their own stories without set narratives. Drawing on meme culture and the idea of romanticizing the everyday, the content is centered around simple, relatable moments like spending time with pets or relaxing at home, themes that resonate with both Toca Boca and Pusheen’s audiences.
“The collaboration with Pusheen allows us to offer something with a lot of vibes to our players – simple, playful moments that don’t require any complex storytelling. It’s about letting kids explore creativity in their own way. We’ve taken inspiration from streetwear fashion trends to make it feel urban and relatable to our target audience. Oversized, layered, comfy, fluffy and fun!” said Mathilda Engman, Head of Creative at Toca Boca.
“Pusheen’s playful personality has made her a favorite with fans around the world. This collaboration with Toca Boca brings her unique style into a new interactive format, giving players the freedom to incorporate her into their own stories,” said Cate D’Allessandro Director of Global Licensing at Pusheen Corp.
The collaboration includes the Pusheen Style Pack, available in the in-app shop from November 26, 2024. The pack features a range of outfits, accessories, and hairstyles inspired by Pusheen, allowing players to customize their characters with Pusheen’s cozy, laid-back style.
In addition, a free Gift Event will take place from November 21 to 25, 2024, offering exclusive Pusheen-themed items such as Pusheen and Stormy as virtual pets along with other surprises, available to claim until January 5, 2025.
