Miraculous Corp and Outfit7 are taking the year-long Talking Tom & Friends × Miraculous collaboration offline for the first time.
The brands have launched a print-on-demand merchandise collection on Spreadshirt.com and on the YouTube Merch Shelf across official Talking Tom & Friends channels.
A Collaboration Backed by Strong Early Results
The initial phase of the collaboration launched in Talking Tom Hero Dash and Miraculous® RP: Ladybug & Cat Noir (developed and published by Toya Studios) quickly proved the crossover resonated with fans of both brands. The summer campaign reached more than 400 million people worldwide, and generated consistently positive sentiment across communities.
Building on this momentum, the collaboration expanded into My Talking Angela 2 in autumn and continued to perform strongly. In its first week, the integration generated an additional 1.5 million downloads and more than 500,000 social engagements, confirming the crossover’s strong appeal with players.
Now, the Partnership Steps Offline
With fans already showing strong enthusiasm for the crossover, expanding into physical products is the next logical move. Fans will now be able to wear, share, and customize the Talking Tom & Friends × Miraculous® mash up through a curated print-on-demand collection. The range will include apparel featuring designs that bring the two worlds together in new, expressive ways.
Tea Dora, Head of Marketing at Outfit7, said:
“When you see engagement at this scale, you know you’ve tapped into something meaningful. Fans connected with this collaboration instantly. Taking it offline is the natural next step, giving fans a new way to express that connection in real life. And this is just the beginning.”
The Start of a Larger Offline Strategy
The print-on-demand launch marks the first step in taking the collaboration beyond digital experiences and into real-world fan expression.
“Today’s fans don’t separate digital and physical experiences; they move fluidly between them,” added Elinor Schops, VP, Gaming Experience, Miraculous Corp. “Our collaboration is evolving in the same way.”
As the two brands prepare additional offline opportunities for 2026, this moment signals the beginning of a broader shift toward meeting fans wherever they choose to engage. The first offline products from Talking Tom & Friends × Miraculous® are already available on Spreadshirt.
