The summer is getting smurfy in London! Since July 18th, visitors of The British Museum can step into a magical adventure with The Smurfs & Bastet Trail, a special family-friendly summer event to discover Ancient Egypt and other ancient collections.

Launched on July 18, 2026, the “Smurfs & Bastet Trail” invites museum visitors and families to participate in an interactive summer adventure.

Ancient History Meets Pop Culture

Designed as an engaging, family-friendly educational activity, the trail guides children through the museum’s world-renowned Ancient Egypt artifacts and broader ancient history galleries.

The partnership leverages the global appeal and multi-generational familiarity of The Smurfs brand to make cultural heritage accessible to young audiences throughout the summer season.