MAGNA-TILES® announces a licensing partnership with BBC Studios to bring the beloved animated series Bluey into the world of MAGNA-TILES.
MAGNA-TILES® announces a licensing partnership with BBC Studios to bring the beloved animated series Bluey into the world of MAGNA-TILES. Arriving in summer 2027 in multiple regions, this first-ever collaboration invites fans to step inside the world of the multi-award-winning series, transforming everyday play into an extraordinary storytelling and building adventure.
The upcoming Bluey MAGNA-TILES collection will capture the playfulness of Bluey and her family. By blending Bluey’s iconic storytelling with the tactile, open-ended magic of MAGNA-TILES, children will get to recreate their favorite episodes with character figures from the show or combine them with their existing tiles to dream up new games, all while developing essential skills through MAGNA TILES’ “Meaningful Play” experience.
The Bluey animated series follows Bluey, a loveable, inexhaustible, blue heeler dog who lives with her Mum, Dad, and little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighborhood into her world of fun.
Michael Valenta, President at MAGNA-TILES:
This partnership is a dream come true for Bluey fans, like us, everywhere. At our core, we believe in the power of ‘Meaningful Play,’ and nothing embodies that spirit better than Bluey. As the leader in Junior Building Sets², we’re incredibly excited to bring together the original magnetic building brand with a top preschool property, further strengthening our commitment to inspiring creativity and imagination during the important early years. We can’t wait to see how children use MAGNA-TILES to build the Heelers’ favorite places, create their own adventures, and bring the world of Bluey to life!
Suzy Raia, EVP, Global Consumer Products at BBC Studios:
“The love for Bluey continues to grow among families worldwide, and with partners like MAGNA-TILES, the sky’s the limit. The new MAGNA-TILES offerings will provide a unique opportunity for kids to immerse themselves in Bluey’s imaginative, play-filled world, helping to spark their creativity while they build key developmental skills. We’re delighted to join forces with MAGNA-TILES and build an even bigger Bluey world together.”
For nearly 30 years, MAGNA-TILES has been sparking the imaginations of millions of young builders worldwide, offering enriching, screen-free experiences that encourage creativity, critical thinking, and open-ended play. As the pioneer and category leader in magnetic building toys, MAGNA-TILES empowers children to dream on, play on, and build on. This new chapter with BBC Studios will ensure that the magic of building continues to evolve for a whole new generation of dreamers.
