A new long-term strategy turns Marinette’s passion for fashion into a global platform for emerging creative talent, beginning with a collaboration with ESMOD Paris.

Miraculous Corp has announced a new global fashion and design initiative that makes fashion a long-term strategic pillar of the Miraculous® brand, creating new ways to engage creators, partners and fans.

The strategy is inspired by Marinette Dupain-Cheng, the lead character of the hit series Miraculous: Tales of Ladybug & Cat Noir, whose passion for fashion and dream of becoming a designer have always been central to her story. Building on this, Miraculous Corp will connect the Miraculous® universe with emerging creative talent around the world, offering a global platform for creativity, collaboration and self-expression.

Fashion has been part of Miraculous from the start. Marinette’s creativity, individuality and design sensibility shape the way she sees and engages with the world, while her experiences as her alter ego Ladybug add another dimension to her artistry. Together, these elements give Miraculous Corp an authentic foundation to champion emerging designers and artists, helping the next generation of creators develop their skills, express their individuality and showcase their ideas.

The expanded focus on fashion will span education, designer and brand collaborations, retail experiences, exhibitions, consumer products, gaming and location-based experiences, as well as other opportunities where entertainment and fashion meet. Through these efforts, the company aims to build deeper ties with fashion and design communities, encourage fan participation and unlock new creative and commercial opportunities.

At the heart of the strategy is a simple idea: creativity without boundaries. Collaborators will be encouraged to interpret Marinette and the Miraculous® universe through their own creative lens, producing original, authentic work that reflects values such as imagination, optimism, craftsmanship, confidence and self-expression.

The first partnership: ESMOD Paris

As the first agreement under the new strategy, Miraculous Corp, with support from TF1 Licensing, will partner with leading fashion school ESMOD Paris on an education project connecting emerging talent with the creative universe of Miraculous®.

Starting this fall, the partnership brings together two organizations with a distinctive connection to Paris. Miraculous is rooted in a contemporary vision of the city and its culture, while ESMOD has been shaping fashion education in Paris since 1841. With fashion and creative ambition built into the storytelling of Miraculous®, the partnership is a natural bridge between entertainment, design education and the next generation of fashion talent.

The project involves second-year Fashion Design students at ESMOD Paris, who are developing their approach to collection design through creative research, pattern making, textile exploration and garment construction, alongside 2D and 3D digital design tools.

Students will take part in a fashion design challenge built into their curriculum, exploring fashion, storytelling and Parisian identity through the lens of the Miraculous® universe. Conceived as a high-level academic challenge, the project links fashion education with a contemporary entertainment brand whose themes include creativity, empowerment and individuality.

The creative goal is to reimagine Miraculous® through a premium fashion lens, drawing on Parisian elegance, modernity and culture while celebrating individuality and empowerment. The partnership will be integrated into ESMOD’s academic structure, with a primary focus on its Stylist degree program.

Roz Nowicki, Global Head of Consumer Products at Miraculous Corp:

Marinette has always represented the idea that creativity can be a superpower. Her journey as both an aspiring fashion designer and ladybug reflects the imagination, confidence, and self-expression at the heart of this vision. With our new fashion and design strategy, we are taking that idea beyond the screen and creating new opportunities for emerging designers who can bring their own voices and perspectives to the miraculous universe. Esmod is a particularly meaningful place to begin: paris, fashion and the development of new creative talent are part of both of our identities.

Elena Budu, Fashion Design Year 2 Coordinator at ESMOD Paris:

“This is a great opportunity for our students to work with Miraculous, with its strong identity and distinctive visual language. There is so much for them to draw inspiration from, while having the freedom to reinterpret its codes and explore new fashion directions.”

Over time, the initiative will grow across several interconnected areas: partnerships with leading fashion and design institutions, collaborations with designers and brands, consumer participation, immersive experiences and exhibitions, and product innovation. With ESMOD as its first partner, Miraculous Corp is starting to turn Marinette’s fictional dream into real opportunities for young creators, positioning fashion not as a simple category extension but as a lasting part of the brand’s future.