Visit Universal at Brand Licensing Europe to discover the next chapter for one of the world’s most dynamic entertainment portfolios.

Fandom is Universal. At Brand Licensing Europe 2026, Universal is showcasing a portfolio spanning beloved global franchises, timeless icons and the next generation of entertainment, creating new ways for partners to connect with audiences through stories that resonate with fans of every age. Universal is expanding its global footprint, including plans for its first-ever European theme park and resort in Bedford, England, and it’s unlocking more ways for fans to engage with its iconic brands through products, experiences and retail around the world.

Leading this year’s showcase is the continued expansion of DreamWorks Animation’s Shrek franchise, with Shrek 5 set to debut in 2027 and the upcoming theatrical release of Donkey in 2028, further extending one of the world’s most beloved animated universes.

The slate also includes Universal Pictures’ live-action adaptation of How to Train Your Dragon 2, arriving in 2027, while preschool powerhouse Gabby’s Dollhouse continues its growth trajectory following its successful theatrical debut, supported by new content and brand extensions designed to accelerate expansion into new categories.

Universal’s action and adventure franchises remain cultural powerhouses. Jurassic World captivates dinosaur fans across generations, while Fast & Furious races toward its next milestone, with anticipation building for Fast Forever in 2028, alongside additional content in development, including a new TV series.

The portfolio is further strengthened by some of the world’s most recognizable entertainment brands. Miami Vice returns to the spotlight as one of popular culture’s most influential franchises, with a new theatrical film in 2028 set to introduce its signature blend of action, style and attitude to a new generation.

Illumination remains home to some of the world’s most beloved franchises, with new storytelling on the horizon that builds on its portfolio of animated worlds and keeps audiences engaged across generations.

Felix the Cat is being reimagined for today’s fashion and lifestyle consumer, while Where’s Wally? looks ahead to its milestone 40th anniversary in 2027, celebrating four decades of inspiring discovery and play.

Additionally, Universal’s celebrated horror portfolio is entering a new era of fandom. From the iconic Universal Monsters to modern horror favorites and the return of legendary properties such as The Mummy, Universal is creating new ways for fans to engage with stories that resonate across generations.