BrandJourney has added Zooey Deschanel Home to its roster, marking the next step in bringing the actress and singer’s design aesthetic into the home marketplace.

Zooey Deschanel Home is being developed as a full lifestyle program spanning furniture, wallpaper, textiles, decorative accents, lighting, tabletop, and kitchen. The collection will be built around layered patterns, expressive colors, and curated pieces designed to feel discovered over time.

Under the deal, BrandJourney will lead licensing strategy, partner development, creative direction, product expansion, and retail placement across North America.

Executive commentary

Zooey Deschanel, says:

“So much of my personal style has been shaped by the places I’ve lived, the places I’ve traveled, and the beautiful, unexpected things I’ve found along the way. I’ve always been drawn to pieces that feel like they carry a little history with them. With Zooey Deschanel Home, I want to create a collection that helps people build rooms that feel personal, charming, and full of character.”

Laura Aldrich, President of BrandJourney, adds: “Zooey has the rare kind of personal style that people immediately recognize, but it never feels manufactured. Her taste is romantic, storied, colorful, and collected. Consumers are responding to homes that feel more layered, expressive, and individual, and Zooey Deschanel Home is positioned beautifully for that moment.”

Zooey Deschanel Home is currently in development, with initial licensing and retail partnerships set to be announced at a later date.