School spirit gets the Squishmallows treatment with Jazwares’ new Squishmallows Collegiate Program, “Squish My School,” bringing officially licensed plush to fans of 11 universities across the United States.
Jazwares, one of the world’s leading toy companies and creator of the global plush phenomenon Squishmallows, has officially launched the “Squish My School” collection just in time for the start of the fall semester. Plush lovers can now rep their favorite schools with a lineup that combines the ultrasoft Squishmallows feel with officially licensed university mascots, logos, and team colors for sports fans, students, and alumni alike.
Product range and pricing
Available through Amazon and Jazwares.com, the 12-inch Collegiate Squishmallows retail for $19.99, making them an ideal accessory for dorm rooms, tailgates, game-day watch parties, and fan caves. Fans can also take their school spirit on the go with 3.5-inch Collegiate Squishmallows Clips retailing at $9.99, designed to attach to backpacks, water bottles, and keychains.
Featured universities and official mascots
The debut collegiate collection features 11 top university mascots and iconic characters:
- Ohio State University: Brutus Plush
- University of Alabama: Big Al Plush
- University of Texas: Bevo XV Plush
- University of Georgia: Hairy Dawg Plush
- University of Michigan: Benny the Bigfoot Plush
- University of Notre Dame: The Leprechaun Plush
- University of Oklahoma: Boomer Plush
- University of Miami: Sebastian the Ibis Plush
- Florida State University: Cimarron Plush
- University of Florida: Albert Plush
- Vanderbilt University: Sawyer the Squirrel Plush
Collegiate activation and marketing expansion
The new release follows Squishmallows’ collaboration with Vanderbilt Athletics during the school’s March Madness journey. Marking its first direct integration into college sports, Squishmallows hosted on-court activations at Vanderbilt’s Memorial Gymnasium during home games against Georgia and Alabama, featuring exclusive giveaways of Sawyer and Reza plush in school apparel alongside game-break entertainment.
The full Collegiate Squishmallows Collection is available online via Jazwares and Amazon. For more information, visit here.
