HomeLicensees FocusOmens Studios Unveils Multi-Platform Strategy for Kids Franchises

Omens Studios Unveils Multi-Platform Strategy for Kids Franchises

Omens Studios is expanding its kids’ franchises across content, commerce, apps, toys, and digital experiences.

Hit series Leo the Wildlife Ranger season 4 (60 x 11’), which was greenlit by Singapore’s national broadcaster Mediacorp, will make its debut in Q1 2027, while Paula & Pals: Boot Up! (30 x 7’) will be available from late 2026. These new content launches anchor a wider franchise strategy across multiple media, giving children more ways to engage with their favourite characters while expanding the reach and fandom of both shows.

E-commerce, consumer products, and digital extensions

Omens Studios is launching a new Leo the Wildlife Ranger e-commerce store featuring storybooks, activity books, and merchandise. Further product ranges, including apparel, bags, stickers, and plush, are planned starting from Q4 2026. The company is also developing new Leo toys, a new mobile app, and a brand-new Roblox experience as part of its longer-term brand extension strategy.

Additionally, Omens Studios is launching 123 Number Squad: Play N Learn, a new learning app currently available in English, with Chinese and Spanish versions planned for Q4 2026. The educational app focuses on numbers, counting, early maths, memory, logic, and problem-solving for children aged 3–6.

Executive commentary

Chi Sim Tang, CEO of Omens Studios, says:

“Our focus is on creating children’s content that is meaningful, entertaining and built for long-term engagement. With our Leo the Wildlife Ranger, Paula & Pals and 123 Number Squad brands, we are expanding purpose-led kids’ franchises across new episodes, apps, Roblox experiences and physical products, giving children and families more ways to engage with our characters while offering global partners brands with strong international potential.”

New content development and global franchise footprint

Developed with Emmy-winning writer and producer Adam Redfern and show-run by Sacha Goedegebure, the new season of Leo the Wildlife Ranger introduces an updated look and an all-new Wildlife Rangers Headquarters. The franchise has achieved billions of views on YouTube, hundreds of thousands of downloads for its mobile game ‘Leo the Wildlife Ranger Kids Games’, and has been sold to over 100 territories, earning accolades such as Best Children’s Programme at the Asian Television Awards 2024 and a Silver Telly Award.

Show-run by Sacha Goedegebure, Paula & Pals Season 2: Boot Up! introduces young viewers to logic, early coding concepts, and block programming through comedy and adventure as Paula and her team debug tech-driven chaos in Numberville.

Paula and Pals Boot Up

Meanwhile, 123 Number Squad! continues its international expansion following recognition as Best Preschool Programme at the UK Broadcast Awards and the Asian Academy Creative Awards. The CG preschool series follows Paula, Billy, and Tim as they use numbers and teamwork to solve problems and support social-emotional learning.

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