Grind has partnered with Miffy in a deal brokered by Rocket Licensing to launch a brand-new limited edition collection of coffee pods, accessories, and everyday essentials.
Launching on 11th August 2026, the Little Joys collection is inspired by the small rituals that shape everyday life. Uniting Grind’s specialty coffee with Miffy’s timeless minimalist design, the collaboration includes limited-edition coffee tins, coffee pods, a set of mugs, a cafetière, a coffee towel, and a cap, all featuring exclusive Grind | Miffy artwork.
A global cultural icon meets modern coffee culture
Created by Dutch artist Dick Bruna in 1955, Miffy has sold over 90 million books worldwide and been translated into more than 50 languages. Beloved for her instantly recognisable minimalist design and timeless stories, Miffy has become a global icon of simplicity, creativity, and everyday joy.
The Grind | Miffy collaboration pairs Miffy’s distinctive aesthetic with Grind’s design-led approach to coffee culture, celebrating the simple daily moments that bring comfort, calm, and character to the morning routine.
Executive and ambassador commentary
Stacey Britt Fitzgerald, Brand Director at Grind, says:
“Coffee isn’t usually the biggest moment in someone’s day, but it can often be one of the best. That’s what we love about Miffy. For generations she’s celebrated the simple pleasures that bring comfort, creativity, and joy to everyday life. Little Joys is a reminder that sometimes it’s the smallest rituals – a good coffee, fresh flowers, buttered toast – that end up meaning the most.”
Luena Gama, Model & Content Creator, adds: “I’ve loved Miffy since I was little, so being part of this collaboration genuinely means so much to me. Everything about the collection feels really thoughtful. It’s a reminder that even something as simple as making your morning coffee can become a moment to slow down and enjoy.”
The product collection
The limited-edition range features the following products and pricing:
- Tin of Coffee: £15.95
- Tin of Pods (20 pods): £15.95
- Coffee Towel: £14.95
- Set of 2 Mugs: from £24.95
- Cafetière: £34.95
- Cap: £20.00
- Complete Collection Bundle: £100.00
The full range is exclusively available directly through Grind, both online here and across select retail locations.
