Starting this month at Universal Orlando Resort and next month at Universal Studios Hollywood, Universal Studios Japan, and Universal Studios Singapore, guests can officially kick off the season of screams with a lineup of merchandise inspired by the terror, thrills, and twisted storytelling of Halloween Horror Nights.
This year’s global assortment levels up the fear with bold new apparel, collectibles, accessories, drinkware, home décor, and more — allowing fans to carry the horror with them.
The global rise of HamiKuma
What began as an original character developed for Halloween Horror Nights at Universal Studios Japan, HamiKuma has become a global fan favorite since debuting in 2021. Following last year’s break-out success in the U.S., guests will be able to shop an expanded assortment of HamiKuma merchandise beginning August 24, including a plaid top, plush backpack, and plaid fanny pack with embedded plush embellishments.
New this year, fans can step into the world of HamiKuma through dedicated meet-and-greet experiences at Universal Studios Florida and Universal Studios Hollywood, alongside live stage appearances at Universal Horror Unleashed and debuts across international destinations including Universal Studios Singapore, Universal Beijing Resort, and Universal Studios Japan.
Universal Orlando Resort & Universal Studios Hollywood
Guests at Universal Orlando Resort and Universal Studios Hollywood can bring the Halloween Horror Nights vibes home with them through a variety of new merchandise collections inspired by this year’s haunted houses and experiences.
Infernal Carnival of Nightmares and anniversary collections
At Universal Orlando Resort, the lineup celebrates the 35th anniversary of the premier Halloween event with exclusive merchandise including collectible coins, crewnecks featuring ringmasters Jack the Clown and Dr. Oddfellow, an RSVLTS all-over print button-up, and pin-display bags from Whatever Makes You Happy.
Universal Studios Hollywood features designs inspired by the iconic bloody Hollywood sign and exclusive haunted houses. Shared cross-coast offerings include blood-splattered polos, acid-wash Spirit Jerseys, and customizable bags with haunted house charms from Lug, as well as limited-release acrylic figures.
Sinners & Club Juke Collection
Inspired by the bluesy bloodbath of the “Sinners” haunted house, this exclusive collection brings the energy of Club Juke to life through earth-toned jackets, split-pattern button-downs, Mojo and Delta Grocery & Market bags, etched drinkware, and character accessories honoring Smoke and Stack.
Stranger Things 5
The world of Netflix’s Stranger Things 5 crashes into the event with replica items like Will’s jacket and Holly’s necklace. Additional accessories include Demogorgon-inspired scrunchie-keychain combos, Lug crossbody bags, and RSVLTS apparel built around the battle against Vecna.
Hellraiser
Inspired by the Hellraiser haunted house, this line features dark hoodies, chain-link bracelets, Pinhead-inspired jewelry, and collectibles centered around the iconic Lament Configuration, including replica purse boxes and enamel pins.
Ozzy Osbourne: Prince of Darkness
A heavy metal tribute collection inspired by the Ozzy Osbourne: Prince of Darkness haunted house features distressed graphic crewnecks, wristbands, woven throws, and rock-inspired drinkware.
Terrifier & Art the Clown
Fans of Art the Clown can shop plaid button-ups featuring Art’s signature sunflower sunglasses, oversized face bags, and coordinating phone accessories from Whatever Makes You Happy.
Evil Dead Burn
The book of the dead returns with the Evil Dead Burn collection, highlighting graphic burnt-orange tees, chainsaw-shaped crossbody bags, and pendant necklaces inspired by the Necronomicon.
Fortnitemares
Inspired by the Fortnitemares scare zone, neon pink and green graphics translate Fortnite’s gaming aesthetic onto statement jackets, bucket hats, and backpacks.
Retail locations and Tribute Store rollout
Beginning August 26 at Universal Orlando Resort, the annual Tribute Store returns near the Revenge of the Mummy attraction inside Universal Studios Florida, themed as Sideshow Obscura. At Universal Studios Hollywood, merchandise debuts across Production Central and Universal CityWalk starting August 13. Select items are also available online at shopUniversal.com.
International parks expansion
Celebrating its 15th anniversary, Universal Studios Japan will feature anime collaborations and survival horror tie-ins. Universal Studios Singapore will debut a new hyperlocal Singapore collection alongside HamiKuma plush accessories. Meanwhile, Universal Beijing Resort presents exclusive HamiKuma stationery, 3D audio magnets, and apparel inspired by park live shows.
For additional event details and ticketing, visit the official Universal Parks portal.
