Universal has officially expanded its destination retail offer with the launch of the first-ever Universal-exclusive How To Train Your Dragon Squishmallows.

The new release combines the global fan appeal of DreamWorks Animation’s beloved dragon franchise with the signature ultra-soft plush format that has made Jazwares‘ Squishmallows a powerhouse in the toy and collectible market.

Designed for both dragon trainers at heart and dedicated plush collectors, the exclusive collection centers around two of the franchise’s most iconic characters:

• Toothless Squishmallow: Inspired by the legendary Night Fury, this ultra-soft plush captures Toothless’ iconic charm and expressive personality, translating the fan-favorite character into Squishmallows’ signature cuddly form factor.

• Light Fury Squishmallow: Reimagined in the same ultra-soft plush style, the Light Fury Squishmallow captures the graceful and enchanting spirit of the character, making it a perfect companion piece to complete the set.

Retail availability and pricing

Both collectible plush items are available now for a suggested retail price (SRP) of $30 each. The collection is sold exclusively through physical Universal Parks retail locations and online via shopUniversal.

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