Twenty-five years after “Harry Potter and the Philosopher’s Stone” first captivated audiences in cinemas worldwide, Warner Bros. Discovery Global Consumer Products will reveal the strategic playbook behind one of the most valuable entertainment properties ever in an exclusive keynote conversation at this year’s Brand Licensing Europe (BLE).

Robert Oberschelp, President, Global Consumer Products, Warner Bros. Discovery, and Johanne Broadfield, Senior Vice President, EMEA, Warner Bros. Discovery Global Consumer Products, will join Amanda Cioletti, Vice President, Content & Strategy, License Global, to share actionable insights on:

• Market-specific activation strategies: How Warner Bros. Discovery tailors Harry Potter campaigns across diverse global markets while maintaining brand consistency and integrity
• Heritage vs. innovation: The delicate balance between honouring a beloved brand’s legacy and introducing fresh, contemporary programmes that resonate with new audiences
• Lifecycle extension tactics: Proven approaches to prolonging IP longevity and maximising commercial opportunities across multiple decades
• Brand protection at scale: Navigating the complexities of global rollouts while safeguarding brand equity and consumer affinity

said BLE event director Ella Haynes:

“A quarter of a century after first lighting up our cinema screens, Harry Potter has become one the highest grossing film franchises ever and continues to generate unprecedented global commercial success,”

“The BLE keynote will look at how a legacy brand like Harry Potter can maintain its cultural relevance, drive sustained consumer demand and unlock new revenue streams generation after generation. In other words, how to transform timeless IP into timely commercial success.

“Retailers, manufacturers and brand owners managing established franchises – or building the iconic brands of tomorrow – will gain incredibly valuable strategic frameworks and real-world case studies that can be directly applied to their licensing, retail and product development strategies.”

The keynote will take place on Wednesday 7 October at 1:45 pm – 2.30pm on the License Global Main Stage.

BLE is the only pan-European annual event dedicated to licensing and brand extension. Warner Bros. Discovery will be among more than 300 exhibitors at this year’s event, which takes place 6-8 October at ExCeL London. Register before 5 October for a free visitor pass.