KAYOU has announced a new licensing partnership with Rainbow to launch an officially licensed Winx Club trading card collection at retail in the US and Europe from October 2026.
The launch marks the latest expansion of the globally successful Winx Club franchise, which is enjoying renewed momentum following the successful new series in CGI, Winx Club: The Magic is Back, and the continued growth of its consumer products programme.
Designed for both long-time fans and a new generation of collectors, the premium trading card range will feature exclusive artwork, story-led content and collectible rarities inspired by Bloom, Stella, Flora, Musa, Tecna, Aisha and the magical world of Alfea. The collection has been developed to appeal to the growing demand for anime, entertainment and lifestyle collectibles, while introducing more girls and young collectors to the trading card category.
Celebrating 22 years of Winx Club, the trading card collection will also introduce exclusive new content created specifically for the trading card series, creating a new collecting experience for fans.
The partnership forms part of KAYOU’s expanding portfolio of globally recognised entertainment brands as the company continues to invest in premium licensed collectibles, innovative card formats and accessories that allow fans to collect, display and engage with their favourite franchises in new ways.
The collaboration was unveiled during San Diego Comic-Con, where KAYOU showcased exclusive promotional cards featuring central character Bloom.
The announcement comes as Rainbow continues to expand the Winx Club franchise across content, digital platforms, consumer products and retail. Alongside the launch of new episodes of Winx Club: The Magic is Back, the company has recently debuted the franchise’s complete music catalogue on global streaming platforms, further strengthening engagement with fans worldwide.
The KAYOU x Winx Club trading card collection will launch globally at retail in October 2026. Additional collectibles will follow shortly afterwards.
