Volt Factor announced its expansion into the kids and family category with the addition of five influential creator brands: Triple Charm, Joseph’s Machines, What’s Up Moms and Ellie Golden Life.

Volt Factor will lead consumer products licensing strategy, brand development and commercialization initiatives for each creator, translating their highly engaged communities into long-term consumer brands across categories including toys, games, publishing, apparel, lifestyle products, experiences and more.

The announcement underscores Volt Factor’s continued growth following its recent expansion into the entertainment space with TheBurntPeanut, Alan Chikin Chow and That’s Amazing, as well as its growing roster of culinary and lifestyle creators, including newly announced representation for Kimmy’s Kreations, Owen Han and Ashley Yi. Together, these new kids and family creator partnerships further strengthen Volt Factor’s diverse portfolio of trusted, evergreen entertainment properties centered around creativity, imagination, learning and family connection.

jointly stated Elan Freedman and Lindsay Hampton, Co-Founders of Volt Factor:

“Kids and family creators have some of the strongest audience relationships in the creator economy because they are built on trust, repeat engagement and shared experiences. The most valuable creator-led brands today are coming from individuals who have built genuine communities around passions that families return to again and again. The opportunity is not simply to place products around content — it’s to identify the unique worlds these creators have built and develop authentic brands that can live across multiple touchpoints. Triple Charm, Joseph’s Machines, What’s Up Moms and Ellie Golden Life each bring something distinctive — from creativity and curiosity to humor and everyday family connection — and we’re excited to work alongside them to unlock the next phase of their brand potential.”

With over 14B views and over 27M followers across their channels, Triple Charm, known for their entertaining and family-friendly content, has built a powerful multi-platform community around comedy, music, challenges and relatable sibling storytelling. The sister trio has cultivated millions of followers across YouTube, TikTok and Instagram, connecting with a highly engaged Gen Z and family audience through authentic, personality-driven content.

Joseph’s Machines, created by Joseph Herscher, has captivated a global audience with imaginative Rube Goldberg-style inventions that transform everyday tasks into unexpected moments of creativity and engineering. With 617M monthly views and over 18M subscribers across YouTube and social platforms, Joseph’s highly shareable content has become a destination for families, educators and fans of STEM-inspired entertainment.

What’s Up Moms has grown into one of the leading family lifestyle communities in the creator space, reaching millions of parents through relatable parenting content, family advice, product recommendations and everyday moments. With a combined audience of more than 4 million followers across YouTube, Instagram and other platforms, the brand has become a trusted voice for modern families and a valuable platform for consumer partnerships.

Ellie Golden Life has built a highly engaged audience around family, lifestyle and positive storytelling, connecting with over 17M followers and 200M+ views through authentic, uplifting content. With a strong presence across YouTube and social platforms, Ellie Golden Life represents the next generation of family creators building meaningful communities around shared experiences and everyday inspiration.