SANTORO has announced a new distribution partnership with Inside Out Toys, which will bring the company’s playful Bangoberry brand to independent retailers throughout the UK.
The partnership comes after SANTORO’s recent US partnership with Toysmith and marks an important step in the brand’s UK growth. The new collaboration will make Bangoberry readily available to Inside Out Toys’ extensive customer base, which spans independent gift shops, toy retailers, garden centres, museums, zoos, and visitor attractions nationwide.
Perfectly positioned within the booming Kidult and cute kawaii trend, Bangoberry delivers a highly giftable collection of novelty stationery, character accessories, and playful everyday products inspired by life on the tropical ‘Bingo Bango’ Island.
The Customisation Trend: “Bangobob” Charms
Building on a major retail trend for charm-based customisation, Bangoberry adds a collectible twist to the personalisation market with its proprietary ‘Bangobob’ charms. Each charm carries its own secret meaning for fans to discover, trade, and collect.
Retailers attending this year’s in Harrogate will have the opportunity to discover the collection in person. While SANTORO will not be exhibiting at the event, the full range will be showcased directly by Inside Out Toys, allowing visitors to explore stock opportunities.
Bangoberry inventory is now officially available through Inside Out Toys, featuring display-led starter packages designed to help retailers launch the range successfully in-store.
Executive Commentary
Julian Garner, Managing Director at Inside Out Toys, commented:
“Bangoberry is a bright and characterful range that fits perfectly with the types of retailers we work with… the playful design, tactile materials and strong pocket-money products make it an easy addition for gift retailers, particularly those serving families and children. We’re excited to introduce the brand to our customers and believe it will quickly become a popular impulse range in-store.”
Tara Strickland, Head of Design at SANTORO, added:
“We’re delighted to be bringing additional momentum to Bangoberry in the UK with Inside Out Toys! The brand has such a distinctively playful spirit and it has been incredibly exciting to see it grow in popularity across other territories. We believe it has all the right ingredients to capture the imagination of UK customers too, and we can’t wait to see more families discover the fun!”
