Streets and dusk extends beyond the home, introducing the ice cream brand into the bath, body, and personal care category for the first time.

Brokered by Asembl for The Magnum Ice Cream Company, the collection launches on July 1, 2026, across Australia and New Zealand. The launch aligns with dusk’s rejuvenation strategy to expand its home fragrance expertise into personal care formats.

Product Breakdown & Fragrance Lineup

The partnership brings back classic home fragrance favorites and debuts brand-new categories, including reed diffusers and cruelty-free body products infused with Vitamin E, Vanilla Extract, and Salicylic Acid.

• The Scent Profiles: Banana Paddle Pop, Bubble O’Bill, Golden Gaytime, Rainbow Paddle Pop, Splice, and the newly added Weis.
• Bath & Body Range (Select Scents): Body wash (300ml), body lotion (250g), body mist (150ml), hand cream (60ml), bath bombs (120g), scented sponges, and lip gloss.
• Home Fragrance Formats: Large 330g 2-wick candles, small 115g 1-wick candles, melting melts, and 200ml reed diffusers (a first for the collaboration).

Executive Insights

Juliette Fleming, Marketing Manager at The Magnum Ice Cream Company, said:

“This collaboration marks an exciting step forward for Streets as we extend our brand beyond ice cream and into new sensorial experiences. Partnering with dusk allows us to translate our most iconic flavours into fragrance-led formats.”

“Over the past 18 months across various collections, we have been gradually expanding into this new segment and are thrilled to now be launching a Streets bath and body collection, strengthening our presence in the category.”

— Jeremy Taylor, Chief Marketing Officer at dusk

“We first brought Streets together with dusk in 2022, and when it returned ahead of summer 2023, it served up another sweet success. Now for the first time ever, Bubble O’Bill, Rainbow Paddle Pop, Splice and Weis are expanding into bathrooms across Australia and New Zealand.”

— Justin Watson, Managing Director at Asembl

Availability & Pricing (RRP AU / NZ)

The collection is available online at www.dusk.com.au and in-store starting July 1, 2026.