Ground Up has announced a new partnership with Limited Too, securing the footwear license for the U.S. and Canada and marking the company’s expansion into the tween and teen footwear market.
The collaboration introduces a new initiative centered on footwear and lifestyle products designed for a new generation of consumers. The highly anticipated collection is set to debut in Fall 2027 at select retailers and online.
The partnership represents an important step in Ground Up’s continued growth within the footwear industry. Known for developing footwear through strategic retail partnerships and modern product design, Ground Up is using this collaboration to expand into the tween and teen market with a brand that has maintained a strong connection with youth consumers for generations.
Jarrett Sarota, Vice President of Sales at Ground Up International said:
“Limited Too is a brand with incredible recognition and personality, and we’re excited to introduce a collection that brings fun, fashion, and fresh energy to the tween and teen footwear market,”
Product Strategy and Distribution
Limited Too’s colorful identity and recognizable style make the partnership a natural fit for Ground Up International’s continued expansion into lifestyle and youth-focused categories.
The collaboration will focus on footwear collections tailored specifically for tween and teen consumers, centered around fashion-forward style and everyday wear. The collection is expected to feature a variety of:
- Sneakers
- Loafers
- Ballet-inspired flats
- Fun slippers accented with bows, playful details, and signature girly touches that reflect the recognizable identity of the Limited Too brand.
