CAKE PICNIC returns to London this summer for an unforgettable day of sweetness, connection, and creativity.

This year, the event has officially teamed up with Strawberry Shortcake, the iconic and beloved kids’ brand from WildBrain.

Set against the rolling green backdrop of Greenwich Park, one of London’s most beautiful royal parks, this summer’s London CAKE PICNIC invites bakers across the city to bring a cake, share a story, and experience the simple joy of gathering. Bakers of every level, from first-timers to seasoned pastry artists, are welcome, as long as they bring one whole cake to join the festivities.

Morning and Afternoon Sessions

The day unfolds across morning and afternoon picnics, each featuring 250 cakes. A unique highlight for families includes the Strawberry Shortcake Berry Beginners cake decorating class, specifically designed for children. Hosted by renowned Cake Artist Ashley Holt, little bakers will learn simple piping techniques and decorate their own berry-inspired cake, fully integrating them into the broader CAKE PICNIC celebration.

London’s rich baking culture, which has famously turned baking into appointment television, makes it the perfect host city for a summer event focused on seasonal berries at their peak. Paired with Strawberry Shortcake, a character who has charmed generations, the collaboration offers the ultimate experience for food and entertainment enthusiasts alike.

A Celebration of Community

The core mission of CAKE PICNIC centers around joy, community, and the beautiful chaos of gathering over shared food.

“I am so excited to bring CAKE PICNIC back to London, and to do it alongside Strawberry Shortcake,” said Elisa Sunga, founder of CAKE PICNIC. “There is something magical about hundreds of people each carrying a cake they made themselves, all in one park, in the middle of summer. London bakers have such heart and such imagination, and I cannot wait to see what they create.”

Whether participants choose to bake entirely from scratch or rely on boxed-mix magic, the event remains fully inclusive for anyone ready to share their creations with the community.