The Wombles has appointed The Blair Partnership as exclusive global representative, as the purpose-driven, classic British brand enters a new phase of international franchise development across content, licensing, gaming, publishing, music and live experiences.
The global rights of The Wombles have been consolidated into a single ownership structure which is protected throughout the world. The IP clean-up has been completed and with no legacy distribution agreements in place The Wombles can now build a distribution model fit for the next 50 years.
Created by Elizabeth Beresford almost sixty years ago, The Wombles originated as a series of children’s books featuring the much-loved characters living on Wimbledon Common, collecting and recycling discarded items. Over the decades, the property has evolved into a successful television, publishing and music franchise, building a multi-generational fanbase, globally.
With local environmental action at its core, The Wombles’ focus on ‘keeping your patch clean’, and its key principles of sustainability and reuse, continue to resonate strongly with today’s family audiences whilst retaining deep affection among generations who grew up with the brand. Widely regarded as a British cultural institution, The Wombles represent the best of local values and deliver their message with classic British humour and eccentricity.
The Wombles believe in small local actions that add up to positive change. This is reflected in the rapid growth of the Wombles Community Charity, which now includes more than 250 community groups and over 50,000 registered volunteers across the UK. The groups organise litter-picking, recycling and education initiatives in partnership with schools, local authorities and local people, providing a real-world extension of the brand’s purpose and demonstrating that The Wombles’ message has never been more current. 2026 marks the start of a new phase of ‘Be More Womble’, encouraging people to give a little Womble Time to their community.
Under the agreement, The Blair Partnership will manage worldwide rights and commercial strategy across television, film, audio, publishing, theatre, live events, digital media, gaming, apps, consumer products and third-party licensing, with a remit to grow the brand’s international footprint.
Neil Blair, Founding Partner and Agent at The Blair Partnership, said:
“The Wombles is an iconic British brand with strong cultural appeal, distinctive characters with core values that translate and resonate globally. It is a rich content opportunity, and with rights now aligned plus a clear development pipeline in place, the property is ideally positioned for expansion across multiple platforms and categories. We see significant potential to build
