KIDS Licensing and RCD Sourcing continue to strengthen their international commercial capabilities with the appointment of Michael Edl in a strategic cross-functional role.

Since June 1, 2026, he has been supporting the companies with a focus on identifying and developing international growth opportunities, expanding retail partnerships, and further integrating product development, licensing implementation, sourcing, and product line execution.

Through this collaboration, KIDS Licensing and RCD Sourcing reinforce their commitment to transforming market opportunities into relevant product concepts, innovative retail solutions, and sustainable growth initiatives. Michael Edl will play a key role in advancing international customer and partner relationships, systematically incorporating market and sales insights into product and assortment decisions, and unlocking new sales and distribution opportunities.

In particular, he will support the companies in further developing international customer and partner potential, integrating customer feedback more effectively into product and assortment strategies, and evaluating new market and channel opportunities through a structured commercial approach.

Ravi K. Harjani, General Partner in KIDS Licensing / RCD Sourcing, said:

“With Michael, we are gaining an experienced commercial and retail expert who understands the needs of retailers, the importance of strong product concepts, and the operational realities of bringing them to market. His role is to support our teams across functions, capture valuable customer and market feedback, and work closely with Sales, Product Development, RCD Sourcing, and our partners to activate tangible growth opportunities.“

Michael Edl brings more than 20 years of international leadership experience across purchasing, sales, marketing, category management, sourcing, and business development. Throughout his career, he has been responsible for procurement and marketing strategies, international supplier relationships, retail concepts, category architectures, as well as commercial growth and transformation initiatives.

“KIDS Licensing combines licensing expertise, product development, and international sourcing in a way that creates exceptional opportunities for retail partners. I am excited to work alongside the teams to further connect complex market requirements, creative product ideas, and commercial execution, while unlocking new growth potential for customers and partners alike.” — Michael Edl, KIDS Licensing / RCD Sourcing

The collaboration forms part of the long-term growth strategy of KIDS Licensing and RCD Sourcing. Key priorities include further international expansion, strengthening strategic customer and partner networks, and developing commercially viable licensed products and concepts across a wide range of distribution channels – from toy specialists and mass-market retailers to stationery, gift and convenience channels, as well as travel retail and destination retail environments.