Industry Veteran Brings More Than 25 Years of Experience Across Leading Game Publishers, Developers, and Production Partners to Support Growth of Saffronic’s Animation Services for Game Studios

Saffronic, a Tech Mahindra company, today announced the expansion of its Business Development Division with the appointment of Curtis Cherrington as Director of Business Development, Games, reporting to Kristy Scanlan, Senior Vice President of Business Development.

A game industry veteran with more than 25 years of experience, Cherrington has held leadership roles with some of the world’s most recognized gaming companies, including Electronic Arts, Disney Interactive Studios, THQ, Midway, and Virtuos.  He specializes in connecting studios with external development partners to support AAA production, live game content, outsourcing strategy, and large-scale art and content pipelines across genres and platforms. In his new role, Cherrington will focus on expanding Saffronic’s presence in the gaming industry, helping developers and publishers leverage the company’s animation, art production, character development, and content creation services for both new and live-service games.

Kristy Scanlan, SVP of Business Development at Saffronic, said:

“Curtis brings an exceptional combination of industry relationships, production expertise, and a deep understanding of what game studios need to successfully scale content creation. His track record working with leading publishers, developers, and creative teams makes him an ideal addition as we continue to expand our services for the global gaming market. We are excited to have him lead new business initiatives focused on our animation production offerings and help more studios access the world-class talent and capabilities Saffronic provides.”

“Saffronic has built an impressive reputation for creative excellence, production quality, and the ability to scale complex content creation efforts,” said Curtis Cherrington, Director of Business Development, Games at Saffronic. “I am incredibly passionate about connecting talented artists and creative teams with the partners and production solutions they need to deliver memorable player experiences, and excited to join the team to help game studios discover new ways to expand their animation and art production capabilities while maintaining the creative vision and quality that players expect.”