The iconic collaboration between Payote and La Vache qui rit is back for a highly anticipated second year, reaffirming its status as one of the most playful and authentically French partnerships in lifestyle fashion.

This new chapter celebrates bold creativity, heritage craftsmanship, and joyful design through a collection of colorful espadrilles, designed to bring smiles, energy, and unmistakable French flair to everyday wear.

A Signature Collection That Blends Iconic Brands and Timeless Style

At the heart of this collaboration is a shared ambition: to reinterpret a classic French essential with a fresh and expressive twist. The collection features three distinctive designs—French Vache, Pop, and All-Over—each capturing the vibrant spirit and instantly recognizable identity of La Vache qui rit®. With their resolutely vintage-inspired aesthetic, these espadrilles embrace nostalgia while delivering a modern, highly desirable look, perfectly aligned with today’s lifestyle and casual fashion trends.

Made in France, Rooted in Authentic Craftsmanship

Entirely made in Occitanie (France), Payote espadrilles embody traditional savoir-faire, reimagined for today’s consumers. This collaboration celebrates the enduring appeal of artisanal production while infusing it with bold, contemporary design codes. The result: a product that is as authentic as it is stylish—where heritage meets innovation.

Designed for Every Season

While perfectly suited for summer, these espadrilles are an essential warm-weather staple, combining lightness and comfort with standout design. For cooler days, the collection also extends into a lined winter version, offering the same iconic style with added warmth—making it a truly year-round lifestyle product.

A Joyful Expression of French Lifestyle

More than just footwear, the Payote x La Vache qui rit® collaboration embodies a playful, optimistic vision of everyday life, where color, humor, and design come together. It reflects the ability of these iconic brands to transcend their original categories and become true lifestyle signatures, resonating with consumers seeking authenticity, emotion, and self-expression.

Wide Distribution Across Key Channels

The collection is available through a broad and accessible distribution network, including:

• Payote boutiques
• Online platforms
• Authorized retailers

This omnichannel presence ensures strong visibility and allows consumers everywhere to engage with this joyful and iconic collection.

A New Chapter in Licensing Innovation

With this second edition, BEL continues to demonstrate the power of licensing as a strategic driver of brand extension—creating meaningful, culturally relevant collaborations that connect with modern consumers. This collection is a celebration of French creativity, bold identity, and everyday joy—a true invitation to wear iconic brands with style and personality.