Miraculous Corp announced an expanded partnership with WildBrain CPLG, a trusted licensing partner for leading brands worldwide, to drive location-based entertainment (LBE) growth outside of the Americas.
This new representation builds on WildBrain CPLG’s recently extended remit to lead licensing efforts for Miraculous Corp outside the Americas, strengthening a 6-year alliance in GAS.
Under the previously announced multi-year licensing agreement, which commenced on October 1, 2025, WildBrain CPLG is accelerating consumer products programs in multiple key markets across EMEA and Asia-Pacific, with a focus on long-term brand development across key categories. Broadcast partner TF1 continues as the agent for France, maintaining local expertise and brand continuity. With the expanded LBE remit, WildBrain CPLG will now also spearhead location-based entertainment opportunities for Miraculous, unlocking new immersive experiences and bringing the brand to life for fans across EMEA and APAC.
Separately and independently from WildBrain CPLG’s representation activities, Miraculous Corp is expanding its Miraculous® Family Entertainment Center footprint in the Middle East through a direct agreement with Ground Control Entertainment, with new locations planned for Jeddah and Mecca in Saudi Arabia following the previously announced Doha flagship opening in August 2026.
Roz Nowicki, Global Head of Consumer Products, Miraculous Corp, said:
“Location-based entertainment is an increasingly important part of how we connect fans to the world of Miraculous. Following the success of MOIR’s recently launched Miraculous Experience: Superhero Training in Paris, and our partnership with Ground Control to launch three new attractions across the Middle East, we’re excited to expand these immersive experiences with a partner that has already demonstrated strong momentum in the LBE space. WildBrain CPLG’s growing expertise in themed attractions, exhibitions and experiential entertainment makes them an ideal collaborator as we continue to grow the franchise globally.”
“As location-based entertainment continues to redefine how fans engage with their favorite brands, we’re excited to bring our expertise in immersive experiences to the Miraculous franchise,” said Maarten Weck, Chief Commercial Officer and Managing Director, WildBrain CPLG. “From exhibitions and family attractions to branded retail and entertainment destinations, we see tremendous opportunity to expand the brand’s footprint and create meaningful fan experiences across EMEA and Asia-Pacific.”
In addition to spearheading location-based entertainment, WildBrain CPLG continues to lead licensing efforts for Miraculous Corp across a wide range of consumer product categories, including apparel and accessories, consumer electronics, homeware and domestics, food and beverage, footwear, health and beauty, novelty and gift items, paper products, promotions, school and art supplies, pet products, and sporting goods. In addition, WildBrain CPLG handles local language publishing and toys and games.
The Miraculous® universe continues to expand as one of the world’s leading kids’ entertainment franchises. Miraculous: Tales of Ladybug & Cat Noir is currently in its sixth season, with season seven already in production for a 2026 launch. Building on the brand’s global momentum, Miraculous Chibi (52 x 3’) debuted in late 2025, while the highly anticipated new spin-off series, Miraculous Stellar Force™ (26 x 22’), is currently in production, further extending the franchise’s storytelling universe for fans around the world.
