STUDIOCANAL Kids & Family Ltd. shares details of a special Marmalade May celebration that took place at The Paddington Store in Paddington Station on Sunday 24th May, where visitors enjoyed a free, family-friendly event filled with marmalade-inspired moments.
The Marmalade May full store takeover brought together fans and families for a day inspired by everyone’s favourite bear and his favourite food- marmalade! The celebrations also marked the launch of the Paddington The Musical cast recording album (released 22nd May), from the popular and multi award-winning theatre show currently playing in London’s West End.
Located within Paddington Station, one of London’s most iconic transport hubs welcoming both UK and international visitors, the activation offered a fun stop for tourists exploring the capital while further establishing The Paddington Store as a must-visit retail destination for Paddington fans from around the world.
Alongside members of the public, the retail activation welcomed Rachel Riley, Vanessa Feltz and influencer families, TikTok creators and media guests, helping to amplify social conversation around the event.
Sissel Henno, Head of Global Licensing, Sales & Retail, STUDIOCANAL Kids & Family Ltd., said:
“Marmalade May is a wonderful opportunity to celebrate everything audiences know and love about Paddington. Investment in retail experiences like this is integral to our ongoing strategy to engage with consumers in new and meaningful ways. It also provides a valuable opportunity to support our partners, helping to bring the Paddington brand to life through shared experiences that create memorable moments.”
Marmalade May Event Highlights
- Paddington costume character appearances: visitors could meet everyone’s favourite marmalade-loving bear and capture a memorable photo opportunity.
- Face painting: family-friendly designs inspired by the playful spirit of Paddington.
- Sweet treats from Brigit’s Bakery: delicious, licensed treats available.
- Marmalade tasting experiences: a chance to sample Paddington’s favourite food and discover some tasty marmalade flavours.
- Exclusive Paddington displays and photo moments: a special Paddington statue from the STUDIOCANAL archive, originally designed by Hugh Bonneville.
- Full Marmalade May store takeover: featuring themed window displays, a dedicated central installation and Paddington-themed touches throughout the space.
