Surge Brands announced it has been appointed as the exclusive global licensing agent for Slap Ya Mama, the fast-growing Cajun seasoning and flavor brand recognized for its bold Louisiana heritage and strong consumer following.

Under the agreement, Surge Brands will develop and lead a worldwide licensing and retail expansion program designed to extend the Slap Ya Mama brand into new product categories and consumer experiences. Initial licensing efforts will focus on strategic growth opportunities across Food & Beverage, Meat Snacks, Confectionery and Kitchen categories, creating a robust retail program that brings the unmistakable flavor and personality of Slap Ya Mama to consumers around the world.   Founded in Louisiana in 1996 by Anthony “T.W.” Walker and family, Slap Ya Mama has grown from a family recipe into one of the most recognizable names in Cajun flavor.

Today the brand is distributed throughout all 50 U.S. states as well as Canada, Mexico, the United Kingdom, the Caribbean, EU, Latin America, the UAE and Australia.

Products are sold in more than 25,000 retail locations, including Walmart, Kroger, Target, H-E-B, Rouses, Winn-Dixie and Whole Foods, among others. Slap Ya Mama has also established a substantial consumer footprint through digital and social engagement, reaching more than one million consumers monthly.

The brand has built a highly engaged following across social media and pop culture and has appeared across television and entertainment properties while generating significant influencer and celebrity visibility.

Ari Freedman, Founder & President, Surge Brands, stated:

“Slap Ya Mama is exactly the kind of brand that creates compelling licensing opportunities because it combines authenticity, strong consumer passion and broad retail momentum. Consumers today want brands with real stories and emotional connection, and Slap Ya Mama delivers both in a powerful way. We see tremendous opportunities to translate its bold personality and Louisiana roots into new products and experiences that resonate globally.”

“Slap Ya Mama has always been about bringing people together around great food, family and authentic Louisiana flavor,” said Jack Walker, Co-CEO, Slap Ya Mama. “As we continue to grow the brand, partnering with Surge Brands gives us an exciting opportunity to introduce Slap Ya Mama to consumers in new ways and in new categories around the world while staying true to who we are.”