Miraculous: Tales of Ladybug and Cat Noir and Rabbids are joining forces for a first-of-its-kind cross-IP event on Roblox.
For the first time on the platform, a leading global TV franchise and a transmedia gaming IP will activate simultaneously across multiple live experiences—creating a connected player journey that signals a new evolution in how brands collaborate on Roblox.
The initiative brings together two of France’s most successful entertainment exports: the global kids and family phenomenon Miraculous – Tales of Ladybug and Cat Noir, from Miraculous Corp, and Ubisoft’s long-running Rabbids franchise known for their anarchic humor. On Roblox, Miraculous—developed and published on Roblox by Toya—ranks among the platform’s top-performing entertainment IPs, with its flagship roleplay experience Miraculous RP: Quests of Ladybug and Cat Noir, approaching 930 million lifetime visits, while Rabbids Takeover marked a breakout branded debut for Ubisoft when it launched in December 2025.
Beginning June 10 and running for an initial two-week period, the event unfolds across Miraculous RP, Miraculous Tower Rush and Rabbids Takeover, linking three independently operated experiences through a shared narrative. The story centers on a Rabbid being “akumatized” by Miraculous villain Hawk Moth, triggering a ripple effect that corrupts Rabbids and destabilizes multiple experiences, forcing players, alongside Ladybug and Cat Noir, to contain the chaos, push back the takeover, and restore balance across Roblox. Each experience preserves its core gameplay while introducing event-specific content tied to the overarching storyline. Integrated teleportation systems allow players to move seamlessly between titles, effectively connecting them into a unified, cross-experience ecosystem designed to encourage exploration and sustained engagement.
Elinor Schops, VP of Digital and Gaming at Miraculous Corp, said:
“This is about moving beyond standalone collaborations and building connected worlds. Players aren’t just participating in separate events—they’re stepping into a shared story that unfolds across multiple experiences, where their actions contribute to something larger.”
Ubisoft is thrilled to see the Miraculous and Rabbids universes come together. “Rabbids and Miraculous each have incredibly distinct identities, so bringing them together is an opportunity to create a crossover that feels both unexpected and highly entertaining. With Roblox as the entry point, we’re able to introduce that collaboration in an interactive way while exploring how these two universes can come together across broader storytelling and entertainment experiences,” said Vincent Coudert, Director Global Brand Partnerships at Ubisoft.
The campaign will be supported by a global marketing push spanning TikTok, Instagram, YouTube, X and Discord, alongside an original CGI trailer and coordinated social and PR activations from both Miraculous Corp and Ubisoft. Deep linking will play a central role in the rollout, directing users from social channels into specific in-game moments tied to the event.
