The licence, managed by Starbright Licensing for the European market, evolves into an ongoing beachwear collection.

Romero Britto and MC2 Saint Barth have renewed the partnership launched with the capsule collection presented at Pitti Uomo in 2022, transforming it into an ongoing range featuring swimwear, t-shirts and beachwear pieces – reaffirming the strength of the project within the fashion licensing segment.

Britto’s visual language – geometric patterns, vibrant colour palettes and an optimistic pop-inspired aesthetic – has proven to be a highly effective match for MC2 Saint Barth, the premium Italian beachwear brand. The ongoing nature of the licence enables the development of a stable product range, while allowing seasonal evolution in graphics and colourways.

The collection includes swimwear from the Gustavia line, available in two versions – the “Very Miami” all-over print in quick-drying technical fabric and the Placed Print model in recycled polyester – alongside cotton t-shirts completing the offering. All pieces feature Britto’s signature alongside the MC2 Saint Barth logo.

“MC2 Saint Barth has successfully captured the positivity of Britto’s visual universe while combining it with its own contemporary and trend-driven identity, creating a result that is instantly recognisable and highly coherent,” says Starbright Licensing. “The renewal confirms how a strong licensing partnership can generate long-term value for both parties.”

Romero Britto is one of the world’s most recognised contemporary pop artists, with works exhibited in more than 100 countries and collaborations with international brands across a wide range of sectors – from Food and Beverage to Luxury and Automotive.

Starbright Licensing manages Britto’s licensing rights for the European market.