HomeLicensees FocusGround Up Launches First Fortnite Boys Footwear at Target

Ground Up Launches First Fortnite Boys Footwear at Target

Ground Up is bringing Victory Royale comfort to retail shelves with the launch of its first ever Fortnite boys slipper and slide collection, now available at Target. The collection delivers cozy, everyday comfort for young fans.

With a strong history of partnering with the most recognizable entertainment and gaming brands, Ground Up creates footwear that connects people to the worlds they love through thoughtful design and fandom relevance. This latest collaboration, facilitated by IMG Licensing, draws inspiration from Fortnite, a global cultural phenomenon that has reshaped gaming, entertainment, and youth culture through competition, creativity, and community.

The Target collection features two Fortnite inspired slip-on styles that bring the game’s bold aesthetic into everyday wear. Designed for at-home comfort, the footwear combines soft interiors with durable construction, making it well suited for gaming sessions, downtime, and post-match recovery.

The Victory Royale Comfort campaign reflects Ground Up’s fan-first approach, drawing from familiar gaming rituals and celebratory moments that resonate with Fortnite fans.

Available exclusively at Target in stores and online, for $22. From youth boy sizes 13-6.

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