Ánima Kitchent in partnership with Mocca Studio has launched its preschool IP Tippi T-Rex in China through a wide-ranging digital rollout alongside a strategic consumer products agreement with 24 Bridges a subsidiary of Beijing based Bridges Culture Transmission Co. Ltd.
The launch builds on a previously announced distribution deal that grants 24 Bridges exclusive rights in China to 52 x 5-minute episodes of the 2D series together with 4 songs and 14 x 3.5-minute shorts. The agreement was brokered by Barcelona based kids and family content distributor GoldBee.
Tippi T-Rex has now officially premiered in China marking a major step in its international rollout. The first eight episodes, part of an initial 26 x 5-minute episode slate, launched in late April, with two new episodes scheduled for release twice weekly (Wednesdays and Fridays). The series is rolling out across an extensive network of digital platforms including Youku, Tencent, iQIYI, Sohu, Xiaomi, Konka, FunTV, Baidu Smart Screen, Hisense, TCL, Coocaa, Huawei, NutTV, XGIMI, vivo, Migu, Wasu, LeTV, as well as various regional IPTV and DVB services. The distribution strategy combines one free episode with full subscription-based access.
Following the successful registration of the Tippi T-Rex trademarks, 24 Bridges has been appointed as the master licensee for consumer products in China. The initial three-year period will cover fast-to-market categories such as food & beverage, publishing and plush toys, alongside high-impact extensions including stage shows, gaming apps, theme parks and promotion. Core ROI categories will include toys, luggage, tableware and everyday consumer products.
The rollout in China reflects Ánima Kitchent’s digital first data-driven strategy. Originally launched through short-form testing on YouTube, the IP has since expanded into a slate of 26 x 5-minute episodes, with an additional 26 currently in production, co-produced with Mocca Studio.
With its distinctive blend of lovable characters, educational themes and imaginative storytelling, Tippi T-Rex continues to resonate with preschool audiences. The expansion into China across both content and consumer products, represents a significant step in establishing itself as a leading global preschool brand.
Tippi T-Rex Tippi an adorable 4-year-old T-Rex lives with her mom, dad and her big brother Ryan in a contemporary world that, instead of humans, is inhabited by all kinds of dinosaurs and other prehistoric species. She is cheerful, has a lot of imagination and is infinitely curious about the world around her, even for details that seem insignificant to others. She uses her contagious energy and imagination in the most everyday situations to turn them into incredible adventures all whilst learning and having fun.
She loves to play, especially with her best friends Pearl and Triceps and loves to talk, even with Lucy her T-Rex rap singer doll. She’s still working on perfecting her too cute T-Rex ‘groar’ aspiring to sound just like her parents.
