As one of the most enduring and expansive entertainment brands in the world, Minecraft continues to evolve its global licensing program with new collaborations, immersive experiences, and premium content. 

Heading into Licensing Expo 2026 (Booth J98-J103), the brand is building on its unique ability to connect digital gameplay with physical products, retail, and real-world engagement, reaching fans of all ages in fresh and innovative ways.  

Following an amazing year in 2025 for Minecraft, featuring the theatrical release which generated nearly $1B at the global box-office and multiple high-end collaborations, Minecraft arrives at Licensing Expo with new collaborations and licensing partners around the world; an expansion of its location-based entertainment initiative; a new theatrical release and a new series with Netflix in the works.

New Collaborations + Licensing Partners

Minecraft’s licensing ecosystem continues to thrive through strategic partnerships that bridge gaming, fashion, food, collectibles, and lifestyle categories.

A standout success comes from the November 2025 launch with Australian Gen-Z pop culture brand Cool Shirtz. The Very Cool x Minecraft collection sold out within minutes of its initial drop, with continued restocks carrying momentum into Spring 2026, highlighting strong demand among younger audiences for bold, expressive apparel rooted in gaming culture. 

The brand’s multi-year partnership with adidas remains a cornerstone of its licensing strategy. Throughout 2025, Minecraft and adidas expanded their crossover of sport, gaming, and culture with multiple physical and digital activations. Key moments included a June 2025 adidas Originals collection paired with the adidas Adventurers Add-On experience, followed by  an expansive drop in November spanning apparel, accessories, and footwear across adidas Originals, Sportswear, and Terrex. The November drop coincided with the launch of Three Stripes City Dynamic World in Minecraft Marketplace, seamlessly connecting real-world style with in-game adventure. 

Fashion also took a playful turn with OppoSuits, whose global collaboration launched in September 2025. Featuring bold, colorful designs inspired by iconic in-game elements, the collection brought Minecraft’s signature creativity into standout apparel for both kids and adults. 

Beyond apparel, Minecraft is expanding into new consumer product categories with a robust slate of global partners. A major collaboration with Danone introduced a campaign across eleven markets through Actimel, combining functional nutrition with playful Minecraft branding and a strong marketing push across Europe. 

The collectibles and activity categories are also seeing strong growth. Sticki Rolls introduces an interactive sticker ecosystem featuring collectible sticker rolls, coordinating bracelets and charms, and a companion collector book to track fan collections, launching globally in August 2026. Also debuting in August, Horizon Group USA is expanding Minecraft’s footprint in STEM, compounds, and creative play with new products—including Gelli Gels, Topper Jars, and Dig Kits—rolling out across North America

Finally, a new global plush partnership with Ty Inc. debuted in early 2026, combining the iconic Beanie Babies format with beloved Minecraft characters including Steve, Creeper, Bee, and Ender Dragon, bringing tactile play to one of gaming’s most recognizable worlds.

“Minecraft’s licensing program continues to thrive because it’s rooted in creativity and self-expression. Whether it’s fashion, food, or collectibles, our partners are finding meaningful ways to translate the Minecraft experience into products that resonate with fans around the world.” Hanna Willis, Head of Consumer Products for Minecraft

New Location-Based Entertainment

Minecraft has been expanding its footprint in location-based entertainment (LBE), transforming its digital universe into immersive, real-world adventures.

Minecraft’s first-ever interactive attraction, Minecraft Experience: Villager Rescue, that debuted in Dallas in 2024, is opening in four more cities around the globe in the coming months. In addition, the brand has announced Minecraft Experience: Moonlight Trail for fans and families to experience Minecraft outdoors, at night, and in real life – something that will feel familiar and entirely new at the same time.

Building on this momentum, Merlin Entertainments and Mojang Studios recently announced Minecraft World, the world’s first fully immersive Minecraft theme park land.

Opening in 2027 at Chessington World of Adventures in Greater London, Minecraft World is a $70 million project that represents the next major evolution of the franchise.

Inspired by the game’s most iconic biomes, mobs, and items, Minecraft World will bring the best-selling game of all time into the physical world for the very first time at a major theme park. The land will feature new Minecraft-themed attractions, including a thrilling world first coaster, interactive adventures, epic block built playscapes, and themed retail and dining.

Minecraft is positioning itself as a leader in translating gaming IP into immersive entertainment that appeals to families, fans, and new audiences alike.  

Hanna Willis, said:

“Location-based experiences are a powerful way for fans to connect with Minecraft in a completely new dimension. As we expand globally and partner with world-class operators, we’re creating opportunities for players to step inside the game and live their own adventures.”

New Theatrical Release in Development

From Mojang Studios, in collaboration with Legendary Pictures, Warner Bros. Pictures and Vertigo Entertainment, the Minecraft movie sequel builds on the first film’s blend of adventure and creativity, expanding the blocky world into a larger universe, diving deeper into the lore of the Overworld and beyond while maintaining the franchise’s signature humor and accessible tone. With returning creative leadership and a continued emphasis on imagination, survival, and teamwork, the sequel aims to elevate the stakes, broaden its appeal to fans and longtime players, and forge new audiences. In theaters July 2027.

New Content: Minecraft Heading to Netflix

Minecraft’s universe is also expa nding into streaming. A brand-new animated Netflix series is currently in development. The show will feature original characters and storylines, offering a fresh perspective on the Minecraft world. Launching exclusively on Netflix, the series is expected to captivate new and longtime fans alike.