Hasbro’s start to 2026 signals a clear focus: collaboration as a catalyst for growth, cultural relevance, and long-term fan engagement.
Across its portfolio, the company is bringing together partners, creators, and communities in ways that extend its brands far beyond traditional categories, unlocking new forms of storytelling, retail, and play.
This momentum will be on full display at Las Vegas Licensing Expo (Booth G170, Mandalay Bay), where Hasbro will debut news and showcase highlights across PEPPA PIG, TRANSFORMERS, MY LITTLE PONY, and Dungeons & Dragons, spanning toys, premium collectibles, fashion, immersive live experiences, and beyond.
The past year has been impactful for PEPPA PIG. Following the 2025 arrival of Peppa’s baby sister Evie, George was recently revealed to be moderately deaf in one ear. Licensees are helping bring these moments to life through SEND symbolized books, new LEGO DUPLO sets, and updated costume characters. Recent launches with Joya Apples, Crayola, and Tonies, alongside the Peppa Pig Pop album, demonstrate how the brand continues showing up for families in fresh, unexpected ways.
In 2026, THE TRANSFORMERS: THE MOVIE celebrates its 40th anniversary. Hasbro announced the “1986 Apology Tour,” a playful campaign bringing fans together to relive, grieve, and heal over the iconic death of Optimus Prime—one of the most talked-about and controversial moments in franchise history. Premium releases include collaborations with Skybound Entertainment, Super7, Threezero, and others.
More than four decades after its debut, MY LITTLE PONY is experiencing renewed momentum among teens and young adults. The Lunar Year of the Horse provides a timely backdrop, with collaborations including Stella McCartney’s Winter 2026 runway show, Samii Ryan, and SKULLPANDA each bringing a distinct creative lens to the brand.
For over 50 years, Dungeons & Dragons has expanded across entertainment and licensing through collaborations with AEG, Dark Horse Comics, and Penguin Random House, alongside the Dungeons & Dragons: Dungeon Masters Official Soundtrack featuring 47 tracks by 5X GRAMMY®-nominated composer David Arkenstone.
Across each of these brands, a consistent theme emerges: collaboration is no longer an extension of the business, but a central driver of how Hasbro builds relevance, deepens fandom, and creates lasting connections—redefining how licensing can inspire a lifetime of play.
