Pokémon is enjoying another year of exceptional success as it celebrates 30 years of adventure, fun, and friendship.
The world’s largest single property continues to build on 2025’s record-breaking retail growth across Europe with another year of dynamic activity across its vibrant, multi-faceted universe.
Pokémon’s market-leading Trading Card Game (TCG) won Toy of the Year 2025 at January’s Toy Industry Awards. A huge favourite with consumers in France and Germany, the Pokémon TCG helped it gain the No. 1 slot for the first time in Germany, where it achieved a colossal 59% YOY growth and a 5.5% market share. Favourite products included the Pokémon TCG expansions Scarlet and Violet Journey Together Sleeved Booster Pack and the Scarlet and Violet Surging Sparks Booster Blister Pack.
In France, Pokémon maintained its No. 1 position with a huge 59% YOY growth and an 8.6% market share. A third of the top 50 products of the year (17) were from Pokémon , including the TCG expansions Pokémon Mega Charizard X Ex Ultra-Premium Collection, Mega Evolution Phantasmal Flames Elite Trainer Box, and Scarlet and Violet Destined Rivals Sleeved Booster Pack.
The latest Pokémon TCG expansion, launched at the end of March, is Mega Evolution—Perfect Order, available through booster packs, Elite Trainer Boxes, and various collections at participating retailers worldwide, and also available digitally via the Pokémon TCG Live app.
Pokémon continues to evolve its fantastic range of toys, games, and collectibles, offering something for everyone across diverse lines and price points.
Jazwares’ award-winning toy range, also hugely popular in Germany and France, continues to thrive. Latest hits include the Pokémon Battle Spinner Arena Set and Pokémon Carry Case Battle Ruins Playset, with compatible Pokémon Battle Figure 3 Packs that include two 2-inch figures and one articulated 3-inch figure. New 6-inch super-articulated figures include the Pokémon Select Mega Charizard Y, with Blastoise and Incineroar figures due later this year.
Plush remains ever-popular, with new releases including 8-inch Vulpix & Leafeon to sit alongside fan-favourite Pikachu, and a mega-cuddly, supersized 18-inch Umbreon Sleeping Plush.
This summer, an exciting new collaboration brings together the worlds of Tonies and Pokémon for the very first time. Introducing a dedicated audio-first storytelling approach, new Pikachu Press content specially created for Toniebox and featuring fan-favourite Pokémon, will come to life in an immersive audio format designed specifically for children. A yellow Pokémon-themed Toniebox 2 will be available, alongside four exclusive, collectible Pokémon Tonies – Pikachu, Bulbasaur, Charmander, and Squirtle. Additional Pokémon products and content created in collaboration with Pikachu Press are planned for future release.
In another thrilling new partnership, Wow! Stuff has just launched its innovative Pikachu Puppetronic – bringing the iconic character to fans like never before. Utilising their award-winning Puppetronics technology, the RealFX model features over 120 sound and action combinations. Signature design details include a first-of-its-kind animated mouth moving feature, itself several years in development. Additional features include a soft-to-the-touch body and lightning-bolt tail, dual-motion ears, light-up cheeks and blinking eyes, complemented with smart interactive sensors for a wholly immersive experience.
Also new this year and already a big hit is the keenly awaited first-ever collection of LEGO® Pokémon™, featuring five fan-favourite Pokémon recreated in LEGO brick form. Alongside dynamic poses from Pikachu and Eevee, the truly epic Venusaur, Charizard and Blastoise set is one of the LEGO Group’s largest ever display sets, made up of over 6,838-pieces.
In a further celebration of 30 years of Pokémon, Pokémon FireRed Version and LeafGreen Version – the 2004 remakes of the original 1996 Pokémon Red and Pokémon Green video games – launched as digital download-exclusive titles on Nintendo Switch/Switch 2, along with the Pokémon Red & Blue Game Music Collection: Game Boy Jukebox, a sound device modelled after the original Nintendo Game Boy system that plays familiar melodies and sound effects from the original Pokémon video games.
And a massive yearlong global campaign — What’s Your Favourite? — is designed to bring people together through a shared love of Pokémon, with immersive experiences alongside commemorative merchandise.
Families will be able to enjoy interactive and kid-friendly free Pokémon Day Out events taking place throughout summer 2026 in Bordeaux, France; New York City, USA; Dresden, Germany; and Mexico City, Mexico, celebrating the diverse, global, and multigenerational Pokémon community gathering fans of all ages in the real world.
With more exciting new products, groundbreaking collaborations, exclusive promotions, and unmissable immersive experiences to come across 2026 and beyond, Pokémon is set to continue its reputation for innovation and creativity, and keep riding high at the forefront of entertainment for years to come.
