Asembl is taking Menz Violet Crumble from bar to jar with the launch of Krüger Asia-Pacific’s Violet Crumble Choc Honeycomb Spread.

Launching in ALDI as a Special Buys exclusive later this month, it sees Australia’s iconic Violet Crumble level up morning routines as it now enters the fast-growing sweet spreads category.

An irresistibly smooth chocolate spread with crunchy shards of honeycomb pieces throughout.  It’s a spread, but let’s be honest…ditch the knife and reach for a spoon.

The first of its kind, the Violet Crumble Choc Honeycomb Spread perfectly captures Australia’s love of nostalgic flavours, whilst tapping into the rise of sweet treat culture.

Menz CEO Phil Sims said:

“Violet Crumble bars have been a long-loved Aussie staple but we’re always looking for ways to bring that brand into new occasions.  We’ve taken what we know is already so loved and transformed it into a nostalgic, indulgent, spreadable moment.  We are levelling up sweet treat time for our customers, whether it’s in the morning on toast, drizzled over a dessert or just straight off a spoon, this spread will be Australia’s next obsession.  The spread category is seeing strong momentum, and this product allows us to tap into that demand with something that feels both nostalgic and new”.

Krüger Asia-Pacific’s Managing Director Trevor Pickard said, “At Kruger it’s our job to pioneer innovation in the food industry and exceed customer expectations, and the new Violet Crumble Choc Honeycomb Spread does just that.  We’re seeing continued growth in products that deliver indulgence in new formats”.

Asembl Managing Director Justin Watson said, “We are absolutely shattered (in the best way) to be taking Violet Crumble from bar to jar with this Krüger Asia-Pacific partnership for the Violet Crumble Choc Honeycomb Spread.  It’s a silky smooth chocolate spread that meets that signature honeycomb shatter we all know and love in every bite – and one that’s sure to fly off the shelves when it launches later this month in ALDI”.

The Violet Crumble Choc Honeycomb Spread marks the brand’s third launch with Krüger Asia-Pacific.  In October 2024, Asembl first brought the two together for a Violet Crumble Flavoured Drinking Powder ranged in Woolworths, Coles and IGA stores.  Last year, they reunited for a mouthwatering flavoured toppings partnership, with Violet Crumble Choc Honeycomb Flavoured Hard Set Ice Cream Coating and Violet Crumble Choc Honeycomb Flavoured Topping available in Coles and IGA stores nationally.

AVAILABILITY AND PRICE

The Violet Crumble Choc Honeycomb Spread will be available in ALDI for a two-week Special Buys exclusive from Wednesday 27 May to Wednesday 10 June 2026, or while stocks last.

RRP $7.50. 

The Violet Crumble Choc Honeycomb Flavoured Hard Set Ice Cream Coating (RRP $6.50) and Violet Crumble Choc Honeycomb Flavoured Topping (RRP $5.50) are available in Coles and IGA. 

The Violet Crumble Flavoured Drinking Powder is available from Woolworths, Coles and IGA stores RRP $9.