King Features announced that it has entered a new agency representation agreement with The Sunflowers Licensing Ltd.

Under the agreement, The Sunflowers Licensing represents King Features’ portfolio across Eastern Europe, where they are responsible for developing, negotiating, and managing licensing programs for Popeye, Olive Oyl, Flash Gordon, and The Phantom. The partnership brings together King Features’ unparalleled legacy in character creation and brand stewardship with The Sunflowers Licensing’s contemporary, values-led approach to global licensing, retail partnerships, and brand development.

Mark Bezodis, Director at The Sunflowers Licensing Ltd., said:

“These are timeless properties with extraordinary cultural relevance across generations. Our focus is on honouring the heritage of these characters while building thoughtful, high-quality licensing programmes that feel relevant, authentic, and creatively strong in today’s market.”

King Features manages one of the most celebrated portfolios in entertainment, with characters that have shaped popular culture for over a century through comics, publishing, film, television, and consumer products.

“We’re pleased to appoint The Sunflowers Licensing as our agency partner across Eastern Europe,” said Carla Silva, SVP, Global Head of Licensing, King Features. “This strategic appointment advances our portfolio expansion, driving growth across new territories and categories through a partner with strong regional insight and proven licensing expertise.”

The collaboration reflects a shared commitment to long-term brand stewardship, thoughtful partnerships, and commercially sustainable growth across categories including apparel, lifestyle, home, gifts, and collectibles.

Additional news around new licensees, product launches, and market rollouts within Eastern Europe will be announced in the coming months.