Global Merchandising Services (GMS) is a leading music licensing agency representing some of the world’s most influential artists across rock, pop, and contemporary culture.

With decades of experience building global consumer product programs, GMS connects iconic music brands with top licensees across apparel, collectibles, accessories, beverages, gaming, and lifestyle categories.

At Licensing Expo, GMS will showcase a multi-generational roster spanning legendary heavy metal pioneers, defining pop acts, and contemporary solo artists. The lineup includes Iron Maiden, Ozzy Osbourne, Oasis, Mötley Crüe, Megadeth, Backstreet Boys, and Zayn Malik, each supported by dynamic licensing programs and ongoing fan engagement through touring, collaborations, and cultural moments.

Iron Maiden is celebrating its 50th anniversary in 2025, marking a major milestone for one of music’s most powerful licensing brands. Known for its fan-first, band-led approach, the program combines authenticity with global scale, working with around 100 partners across apparel, collectibles, gaming, beverages, and lifestyle. The brand generates significant global retail value and continues to expand through major initiatives, including a visual history book and a commemorative coin release.

Ozzy Osbourne remains one of the most recognizable figures in global music culture, with a career that has defined heavy metal and sold over 100 million albums. Recent milestones, including the reunion of the original Black Sabbath lineup and an upcoming concert film documenting the event, are driving renewed fan engagement. GMS supports a broad licensing program with a strong global retail presence reflecting continued demand for the “Prince of Darkness” brand.

Oasis continues to resonate as one of the defining bands of the Britpop era. Its highly anticipated reunion tour has reignited global excitement, selling out stadiums worldwide and introducing the band to a new generation. This momentum has fueled a robust licensing program spanning fashion, accessories, collectibles, and lifestyle, supported by both mass-market retail and premium fashion collaborations.

Mötley Crüe remains a highly recognizable and commercially powerful rock brand, driven by its rebellious identity and enduring touring success. Its visual assets translate strongly into consumer products, sustaining demand across apparel and collectibles. The band’s licensing program is supported by upcoming tour activity tied to major anniversaries expected to further drive engagement.

Megadeth stands as a cornerstone of thrash metal, with more than four decades of influence and over 50 million records sold. Its distinctive imagery, including mascot Vic Rattlehead, continues to perform strongly. As the band enters its final touring era, including a farewell album and global tour, fan engagement and demand for merchandise remain at an all-time high.

Backstreet Boys continue to connect with multiple generations as one of the most successful pop groups of all time. Recent projects, including a high-profile Las Vegas Sphere residency tied to the Millennium era, have driven renewed visibility. With additional performances scheduled into 2026 and a major European residency planned in Germany, the group’s licensing program continues to expand across apparel and digital entertainment.

Zayn Malik represents a modern, cross-category brand at the intersection of music, fashion, and design. As he enters a new creative era with the release of his fifth studio album and a global arena tour, his evolving artistic direction positions him for innovative licensing opportunities. Zayn offers a highly curated platform for collaborations across fashion, fragrance, and direct-to-consumer products.

Across its roster, GMS continues to build best-in-class licensing programs that combine cultural relevance, creative authenticity, and global commercial reach, delivering meaningful partnerships that resonate with fans worldwide.