Millimages has appointed Caravanserai as licensing agent to represent its iconic flagship brand MOLANG across the Iberian Peninsula.

Marking a first-time partnership with Millimages, Caravanserai will focus on developing Molang’s consumer product activities in Spain, Portugal, and Andorra, as the feel-good brand continues to expand its footprint across multiple territories.

Caravanserai, a prominent licensing, and brand partnership agency currently represents a diverse portfolio of premiere properties including Miffy, The Little Prince, Popeye, Gruffalo and Friends, and Peter Rabbit, to name a few.

As consumers increasingly look for brands that offer comfort, positivity and emotional connection, Molang’s positioning has become a major driver of its licensing and retail development. Starting out as a TV animation series 10 years ago, Molang has evolved exponentially and beyond its origins. The collaboration between Millimages and Caravanserai reinforces Molang’s appeal and ability to transcend nationality and demographics, offering partners a rare opportunity to align with a brand built entirely around emotional positivity and shared happiness.

Guillem Rey, Managing Director, Caravanserai said: “Molang represents kindness, happiness, and positivity through a distinctive and highly recognizable style. We’re excited to continue exploring new ways to bring this spirit into areas such as fashion, accessories, home décor, stationery, and beyond.”

Alexandra Algard-Mikanowski, Commercial Director, Millimages said: “We are very pleased to count Caravanserai among our partners and to work with them on developing Molang across Iberia. With many years of experience, Caravanserai has a strong understanding of the market, and their expertise in building lifestyle brands makes them a great fit for Molang and its positioning.”