UNIQLO announces the launch of a new UTme! creative collaboration with Chupa Chups, a collection born from the meeting of two iconic global brands that share a creative, authentic and universal DNA.
Fun and contemporary, this collaboration celebrates colour, creativity and self-expression through a series of designs inspired by the energy of summer.
With Spanish roots and worldwide recognition, Chupa Chups has grown into a cultural icon present in fashion, art and design. Its bold personality resonates particularly with Generation Z, who value authenticity, creativity and brands with a strong heritage.
LifeWear and Chupa Chups connect through iconic design, everyday relevance and a shared vision of creativity as a form of self-expression. While LifeWear focuses on timeless, functional garments designed to enhance daily life, Chupa Chups brings colour and a powerful cultural identity to the table.
About Chupa Chups
Founded in 1958, Chupa Chups is an iconic global brand, celebrated for its signature lollipops and its unmistakable flower-shaped logo, designed by Salvador Dalí. Across generations, the brand has established itself as a true love brand, building a deep emotional connection with consumers around the world through fun, flavour and creativity.
UTme! x Chupa Chups
Inspired by summer flavours and the energy of iconic Spanish cities, the collection combines a vibrant colour palette with graphic references that evoke the essence of Spain and its lifestyle. Each design is an invitation to self-expression, reimagining Chupa Chups’ most iconic elements through a fresh lens. True to UNIQLO’s functional and contemporary approach, the collection brings Chupa Chups’ creative and cultural legacy to life in versatile everyday pieces — conceived as an explosion of colour and positivity.
Vanessa Grande, Area Licensing Manager at Perfetti Van Melle, comments:
“It’s a pleasure to collaborate once again with UNIQLO, a global reference in fashion, and to do so from home, capturing the most authentic essence of Chupa Chups in its country of origin. This collection is a very special journey through some of Spain’s most iconic cities, celebrating who we are — fun, colour and flavour — reinterpreting our brand codes from a new perspective, and delivering a creative collection full of energy and summer spirit.”
The UTme! x Chupa Chups collection will be available at UNIQLO Gran Vía, Madrid, through the UTme! personalisation service, which allows customers to choose from the designs and create unique pieces on the spot.
RE.UNIQLO STUDIO
Customers will also be able to personalise their favourite UNIQLO pieces with exclusive new embroidery designs at RE.UNIQLO STUDIO, located in UNIQLO Gran Vía. Options include recognisable Spanish-language slogans inspired by the latest collaboration. Limited-edition UTme! T-shirts are priced at €19.90 for adults and €12.90 for children. Large tote bags are available for €24.90 and mini tote bags for €19.90.
