Surf and lifestyle heritage brand Maui and Sons proudly announces the addition of several new licensees to its expanding portfolio.
These new partnerships are set to deliver Maui and Sons’ spirit of optimism and adventure to a diverse set of consumers of all ages throughout Europe, the UK, and Asia.
New International Partnerships
- NIT America – Korea – Lifestyle Apparel for All Demographics
- Contraso – Belgium, the Netherlands, and Luxembourg – Apparel, Swimwear, Beach towels, and Coordinated Accessories
- Heinrich Sieber GmbH & Company – Germany, Austria, Switzerland – Bags, Luggage, and Travel Accessories
- United Labels AG – Germany, Austria, Switzerland – Apparel and Swimwear for All Demographics
- Blanchouse – United Kingdom – Fine Art
Products and experiences from these licensees are scheduled to launch throughout 2027 and early 2028. They will join Maui and Sons’ longstanding family of international licensing partners from around the world, including Zara (worldwide), OVS (Italy) and Admiral (Greece).
Maui and Sons will be exhibiting at Licensing Expo in Las Vegas May 19th – 21st at booth D108.
