BBC Studios and the LEGO Group are delighted to reveal a highly anticipated new range of playsets expanding the Bluey portfolio across LEGO DUPLO, LEGO 4+ and LEGO 5+ before they hit retail next month.
The four new sets for ages 2 – 5+ years, will launch globally from June 1, 2026, and will provide even more opportunities for families to play and connect with Bluey and her family and friends, whilst bringing the world of Bluey to life through LEGO play.
Following its debut in Australia in 2018, Bluey has gained millions of fans around the world and is now one of the most-watched TV series globally. The BAFTA and multi-Emmy Award-winning phenomenon airs in over 140 countries and is the number one most-streamed title in the U.S. for both 2024 and 2025 (Nielsen).
The latest additions to the LEGO Bluey range build on the partnership’s mission to bring families together through play, drawing on Bluey’s annual brand theme Playdates with Friends and expanding the offering across LEGO DUPLO, LEGO 4+ and LEGO 5+. With a variety of build-and-play experiences inspired by the show, the new sets encourage creativity, storytelling and shared moments, whilst supporting the development of key emotional and cognitive skills.
Suzy Lee Raia, EVP of Global Consumer Products at BBC Studios, says: “Following the incredible response to our first LEGO Bluey sets, we’re thrilled to expand the world even further with four new additions to the LEGO® DUPLO® and LEGO Bluey portfolio. These new sets introduce even more characters, locations and playful moments that families know and love from the show, inviting children and parents to build and play together.”
“Bluey captures the joy of everyday family moments and that makes it a perfect match for LEGO building and play,” Said Michaela Edgerley Stovicek, Global Head of Preschool Audience at the LEGO Group.
The LEGO Bluey (11217) Brick-Built Bluey Family set for ages 5+, lets kids build and play with all four members of Bluey’s family – Bluey, Bingo, Mum and Dad – in brick-built form. The set encourages hands-on play and customisation, with poseable figures featuring adjustable facial features to show different expressions.
The LEGO Bluey (11216) Grannies with Bingo and Bluey set for ages 4+, provides a playful building experience inspired by a classic moment from the Bluey TV series. After building the garden scene, kids can jump into the fun as Bluey and Bingo dress up as the grannies Janet and Rita, climb into their Granny car and head toward the sandpit for adventure.
Another LEGO Bluey (11221) set, School with Rusty and Bluey for ages 4+, includes Bluey and Rusty minifigures and brings the fun of Bluey’s school to life. Inspired by the Early Baby episode, it includes recognizable details such as an opening door, decorated walls, a hospital bed, incubator and push‑along stroller.
Lastly, children ages 2+ can get creative with LEGO DUPLO Bluey Pizza Girls with Muffin and Bluey (10469); a colourful set inspired by a much‑loved episode Pizza Girls. Kids can role‑play running their own pizza delivery service as they take orders, make muddy pizzas and load them into Muffin’s car for delivery.
The new LEGO DUPLO Bluey and LEGO 4+ and 5+ playsets are available to purchase from June 1st 2026.
