Westbridge Licensing has been appointed global licensing representative for Boast, the iconic American tennis-inspired apparel brand known for its irreverent spirit and heritage roots in racquet sports culture.

Founded in 1973, Boast has built a loyal following through its distinctive identity, premium sportswear, and deep connection to tennis, country club lifestyle, and classic American leisure. Often recognized by its signature Japanese maple leaf logo, the brand blends performance heritage with a modern, lifestyle-driven aesthetic. www.boastusa.com

Through this partnership, Westbridge Licensing will develop strategic licensing programs designed to expand Boast into a broad range of consumer product categories, including apparel extensions, accessories, footwear, sporting goods, collaborations, and lifestyle products that reflect the brand’s unique position at the intersection of sport and culture.

Matt Feuer, CEO of Boast, said:

“We’re excited to partner with Westbridge Licensing as we enter this next phase of growth for Boast. Boast has always stood for individuality, authenticity, and a certain rebellious take on traditional tennis culture. Licensing gives us the opportunity to extend that ethos into new categories and reach consumers in fresh, meaningful ways while staying true to our roots.”

“We are thrilled to represent a brand as distinctive and culturally resonant as Boast,” said Todd Lustgarten, Managing Partner at Westbridge Licensing. “Boast occupies a unique space in the market, blending sport, heritage, and lifestyle in a way that feels both nostalgic and highly relevant today. We see tremendous opportunity to build thoughtful licensing programs that honor the brand’s legacy while expanding its reach into new and exciting categories.”

The Boast licensing program will officially launch at the 2026 Licensing Expo in Las Vegas, taking place May 19–21, where the brand will be represented at the Westbridge Licensing booth A138. Interested manufacturers, retailers, and licensing partners are invited to meet with the Westbridge team to explore collaboration opportunities.