Casa Batlló has appointed WildBrain CPLG to expand its licensing programme globally (excluding China, Hong Kong, and Taiwan).

A Cultural Icon Reimagined Welcoming nearly two million visitors annually, Casa Batlló is one of the most highly rated cultural and tourist attractions in Barcelona, offering an immersive experience of Gaudí’s architectural genius. Through this new partnership, WildBrain CPLG will bring the essence of Casa Batlló to life through carefully curated consumer products designed to engage art lovers, cultural enthusiasts, and new audiences around the world.

WildBrain CPLG will focus on identifying best-in-class cross-category partners in international markets, with an initial emphasis on:

• Confectionery
• Apparel and accessories
• Home and décor
• Stationery and paper goods
• Gift and novelty

Debut Collaboration: Zara x Casa Batlló The partnership launches with a brand-new collaboration with Inditex, which sees Zara introduce a limited-edition collection of Casa Batlló t-shirts inspired by Gaudí’s architectural masterpiece. Available worldwide, the collection features artistic interpretations of Casa Batlló’s famously colourful façade made with “trencadís” (mosaic made from broken tiles) and distinctive organic forms, underscoring the building’s enduring influence on contemporary culture and design.

Marina Porte, Head of Licenses & Collaborations, Casa Batlló, said:

“Casa Batlló is not merely an architectural landmark, but a living expression of Gaudí’s creative universe where nature, innovation, and craftsmanship intertwine to evoke emotion and transcend time. Our collaboration with WildBrain CPLG allows us to extend this legacy with rigor and sensitivity, translating Gaudí’s vision beyond the building itself. Each licensing initiative is conceived as a coherent extension of his values: the pursuit of organic beauty, a deep respect for craftsmanship, and the ability to foster a profound and universal emotional connection.”

Pau Pascual, SVP Commercial, Europe, the U.K. and the Americas, WildBrain CPLG, adds: “Casa Batlló is an extraordinary cultural icon with a uniquely expressive visual language rooted in creativity and imagination. We’re excited to be partnering with Casa Batlló to build a strategic global licensing programme that ensures every collaboration reflects the building’s artistic integrity, architectural brilliance, and global cultural significance. The launch with Inditex and Zara is a strong signal of the calibre of partners and opportunities ahead.”

WildBrain CPLG Portfolio & Expo Presence

WildBrain CPLG’s Corporate and Lifestyle portfolio continues to grow, currently including:

• Art & Culture: Van Gogh Museum
• Education: Yale, Harvard, Cambridge, and Columbia universities
• Food & Beverage: Kikkoman, Chupa Chups, and Mentos
• Lifestyle: Peugeot, Master Lock, and more

Visit the Team To learn more about licensing opportunities for Casa Batlló and WildBrain CPLG’s wider portfolio, visit the team at Las Vegas Licensing Expo (May 19-21) at booth #J204.