SEGA CORPORATION together with Rovio Entertainment Ltd. is expanding its relationship with WildBrain CPLG to include Angry Birds representation across Europe (excluding select countries like the UK), the Middle East, and South Korea.
WildBrain CPLG will drive a broad, cross-category licensing program including publishing, apparel, toys, FMCG, and homeware. This new rights agreement builds on WildBrain CPLG’s existing representation of Sonic the Hedgehog™, which celebrates its 35th anniversary this year.
Global Powerhouse and Cinematic Momentum With over 5 billion mobile game downloads and 33 million social media followers, Angry Birds remains a global gaming leader. The franchise momentum is accelerating ahead of the release of The Angry Birds Movie 3 on December 23, 2026, from Paramount Pictures.
The upcoming film marks the third installment in a $500 million movie franchise. Key cast details include:
- Jason Sudeikis, Josh Gad, and Danny McBride return as Red, Chuck, and Bomb.
- Emma Myers and Keke Palmer join the flock as rising talents.
- The cast includes exciting guests such as YouTube megastar MrBeast.
Executive Perspectives Alexander Gomez, Vice President of Licensing & Partnerships at SEGA of America, stated:
“The expansion of our partnership with WildBrain CPLG supports our ongoing efforts to grow Rovio’s Angry Birds franchise through licensing in key international markets. We’re well positioned to support product launches tied to the upcoming Angry Birds Movie 3 in December 2026.”
Maarten Weck, EVP Global Partnerships and Licensing at WildBrain, added: “Rovio’s Angry Birds remains one of the original pioneers of mobile gaming. We’re rolling out a licensing programme that taps into the brand’s powerful nostalgia while engaging a whole new generation of fans.”
Licensing Expo Opportunities To explore further opportunities for Angry Birds and SEGA’s portfolio, the WildBrain CPLG team will be present at the Las Vegas Licensing Expo (May 19-21) at booth #J204.
