Surge Brands continues the robust global growth of Candy Dynamics’ Toxic Waste® Hazardously Sour Candy brand with the addition of new licensing partners spanning North America, the U.K., and Europe.
These new partnerships further expand the brand’s footprint into innovative food and beverage categories, reinforcing Toxic Waste’s position as one of the most dynamic and sought-after confectionery brands worldwide.
Candy Dynamics’ Toxic Waste® brand continues to dominate retail shelves across mass, grocery, convenience, specialty, and online channels, fueled by strong fan engagement and viral social media success. Known for its extreme sour profile and iconic branding, the product lineup includes Toxic Waste® Candy in signature drums, Slime Licker®, Sour Smog Balls®, Nuclear Fusion®, Atomz®, and more.
As part of its ongoing global expansion, Surge Brands has secured four new licensing partners:
- Carries Confections (USA): Toxic Waste® Popcorn and Dessert Syrups
- Basic Promotions Inc. (USA, Canada, Caribbean, Mexico): Gel Cups and Gel Pouches
- Charlie’s Naturals (UK & Europe): Toxic Waste® Popcorn
- Foliay (USA & Canada): Cookies, Sprinkles, Decorating Kits, and Marshmallows
Surge Brands has built a robust global licensing program for Toxic Waste® with an expanding roster of partners across a wide range of categories. In North America, partners include License 2 Play (compounds, slime and dough), Bohbah Inc. (boba tea), Rocket Fizz (sodas), Incredible Novelties (squishy toys), Mary Mack’s Inc. (snow cone machines), and, while Centric Beauty continues to grow its personal care line with lip balm, nail polish, bath and beauty products. Multi-territory agreements include Whatever Brands (bottled and canned sodas, ice pops). Internationally, the program continues to expand across the U.K. and Europe with partners such as CRC Innovations (dessert syrups, ice pops and beverages), Manchester Drinks (slush drinks), Us4Slush Limited and Fizz Creations Limited (slush machines), Cracker Jack Limited (health and beauty), and Licenco (carbonated beverages in Nordic markets), highlighting the brand’s versatility and broad consumer appeal across categories and regions.
Ari Freedman, founder & President of Surge Brands, said:
“We are thrilled with the momentum that continues to build for the Toxic Waste brand around the world. These new partnerships represent exactly the kind of creative, category-expanding innovation we aim to bring to the brand. From popcorn and dessert kits to gel-based treats, each partner brings a unique approach to delivering the signature Toxic Waste experience to fans globally. We look forward to continuing to grow the brand with best-in-class partners across every major market.”
“Since launching our licensing program with Surge Brands, the response from both partners and consumers has been incredible,” stated Laura King, President of Candy Dynamics. “Toxic Waste has evolved far beyond candy into a true lifestyle brand. We are excited to welcome these new partners who will help us continue pushing boundaries with bold, fun, and unexpected products that resonate with our fans worldwide.”
Toxic Waste® products are widely available across major retailers in the U.S. including Walmart, Amazon, 7-Eleven, Dollar General, Five Below, and more, with expanding distribution internationally throughout the U.K., Europe, and beyond.
