Levinsohn Textile Company Inc., and Flex Seal Family of Products announced a new strategic partnership to develop a line of branded outdoor products, beginning with outdoor furniture covers and outdoor BBQ grill covers.

The deal was brokered by Surge Brands, the global licensing agent for Flex Seal.

Under the agreement, Levinsohn Textiles will lead product development, design, and manufacturing, leveraging its decades of experience in creating high-quality textile-based consumer goods. The collaboration represents an expansion of Flex Seal into outdoor living categories, with outdoor covers for furniture and BBQs currently in development for retail distribution.

Michael Rimler, CRO, Levinsohn Textile Company, Inc., said:

“We’re excited to collaborate with Surge Brands and the Flex Seal team on this new initiative. Levinsohn has a long history of building successful branded programs, and we look forward to applying our product expertise to develop durable, functional outdoor furniture and BBQ grill covers that align with Flex Seal’s trusted reputation.”

“Flex Seal continues to evolve beyond its core offerings into lifestyle categories that solve everyday problems,” commented Phil Swift, Co-Founder, President & CEO, Flex Seal. “We’re pleased to collaborate with Levinsohn Textile and Surge Brands to develop outdoor covers for furniture and BBQs that bring our brand promise into outdoor living.”

Ari Freedman, Founder & President of Licensing at Surge Brands added, “Flex Seal is a powerful global brand with strong consumer recognition. The partnership between Levinsohn Textile and Flex Seal reinforces our commitment to our clients brands to expand their brands at retail through strategic, best-in-class licensing relationships.”