Surge Brands has been appointed a worldwide licensing agent for Planet Hollywood and the world’s most impressive collection of Hollywood memorabilia.

Launched in 1991 by restaurateur Robert Earl, Planet Hollywood redefined dining with a blockbuster twist. The flagship location on New York City’s West 57th Street offered guests a front-row seat to Hollywood magic, serving up fine cuisine alongside immersive displays of iconic props, costumes, and artwork. The concept quickly expanded into a global phenomenon of restaurants, resorts, casinos, and retail, each brimming with memorabilia from cinema’s most celebrated films. For over three decades, Planet Hollywood has delivered on its promise: an unrivaled and unforgettable entertainment experience.

Surge Brands will focus on developing a global retail licensing program across multiple categories, including fashion, accessories, collectibles, home décor, and experiential products. Building on Planet Hollywood’s globally recognized brand, rich Hollywood heritage, and destination venues, the program, which will begin rolling out later this year, will engage both nostalgic fans and a new generation of consumers through dynamic retail offerings.

Ari Freedman, Vice President of Licensing, Surge Brands, said:

“Planet Hollywood is one of the most enduring pop culture brands in the world, with unmatched global recognition and an authentic connection to Hollywood glamour and entertainment. We are excited to work with Planet Hollywood to bring this extraordinary brand into fresh new product categories and markets, giving fans the opportunity to own a piece of the star-studded lifestyle.”

“Our goal in partnering with Surge Brands is to translate Planet Hollywood’s legacy into compelling merchandise for fans around the globe.” said Robert Earl, Founder and Chairman of Planet Hollywood.