China-based children’s entertainment, licensing and media company Reesee Entertainment is proud to announce the appointment of Pavel Jelšik as Vice President of Global Sales to lead its 2026 international expansion.
A respected leader in the global toy industry, Pavel joins Reesee from Playmind Group, where he was VP International Sales & Marketing. Previously, he led global sales for the Toy Plus, Sweet’n’Fun, and National Products portfolios, in addition to overseeing the Minix brand within selected international territories. He brings more than two decades of international experience in licensing, brand development, and large-scale distribution. Pavel has successfully driven growth for major toy brands across Europe, Asia, North and South America and emerging markets, building strategic partnerships and expanding market reach worldwide.
In his new role, based in Europe, Pavel will lead Reesee’s global sales strategy, accelerate international expansion, and strengthen the company’s position as an innovative force in the toy and entertainment sector.
Since its establishment in 2018, Reesee has specialized in IP content monetization and trendy toys development, working with globally recognized brands such as My Little Pony, Barbie, Hot Wheels and Sesame Street, while developing original properties including Nomster and Dewbee. Following recent growth in Southeast Asia, Europe, and North America, the company is now strengthening commercial infrastructure and channel partnerships for long-term market penetration.
Pavel Jelšik, said:
“Reesee combines a compelling vision with a strong flow of creative ideas. My focus is to expand our global footprint, deepen strategic partnerships, and create toy experiences that connect with children and families everywhere.”
Ray Wang, CEO of Reesee Entertainment, commented: “Pavel’s deep industry expertise and proven ability to scale global toy businesses make him the ideal leader to drive our next phase of growth. His strategic mindset and international network will be instrumental as we continue expanding Reesee’s presence across key markets.”
