Ground Up, a leading brand house of innovative and fashion-driven footwear, is proud to announce a new partnership with The Children’s Place, the largest pure-play children’s specialty retailer in North America.

This collaboration marks a major milestone for both brands in 2026, bringing together their shared commitment to creativity, quality, and child-focused design through a series of exclusive, fashion-forward footwear collections.

With styles releasing throughout the Spring season, the limited-edition footwear lines will feature popular characters such as Marvel’s Spidey and His Amazing Friends and Disney’s Minnie Mouse, along with beloved films like Pixar’s Toy Story and Cars. Offered in trending styles including rain boots and clogs, the collection aligns with The Children’s Place’s focus on accessible, trend-driven fashion for today’s families.

Driven by a mission to ignite creativity and celebrate self-expression, Ground Up has established itself as a leader in character-inspired footwear, connecting fans through accessible, high-quality styles. This partnership highlights Ground Up’s rapid growth in the children’s footwear market, bringing its distinctive design DNA to The Children’s Place through collections that blend imaginative storytelling with everyday functionality. By pairing iconic characters with a retailer families already know and trust, the collaboration ensures premium quality and fan-favorite styles go hand in hand.

The Children’s Place is renowned for its trend-forward designs and comprehensive Character Shop, offering a wide array of apparel featuring beloved characters from Disney, Marvel, Hello Kitty and more. Their commitment to blending fashion with fan-favorite icons provides families with stylish, character-inspired options that resonate with today’s kids. This collaboration signifies a strategic move for Ground Up, positioning it to engage with a broader audience and solidify its status in the children’s lifestyle market.

Together, Ground Up and The Children’s Place reinforce their shared dedication to delivering the best in kids’ fashion and lifestyle products. The collaboration further reflects Ground Up’s continued evolution beyond footwear into a broader lifestyle brand partner, deepening relationships with iconic names in fashion and entertainment while celebrating creativity and self-expression.