R & B Licensing AB has taken a majority stake in Art Ask Agency s.l., a move that will further reinforce Rights & Brands’ role as a leading global licensing agency dedicated to art, literature and design brands.

Art Ask Agency will be rebranded as R & B Licensing s.l., continuing to operate seamlessly from Barcelona. The new Rights & Brands branch will retain its current team, the long-standing relationships with licensors and licensees, and its established position within the international licensing landscape built over the past 25 years, now further strengthened through the partnership with Rights & Brands.

Maria Strid, Founder and Executive Director of Art Ask Agency s.l. said:

“Rights & Brands is the ideal partner for Art Ask Agency. We share the same values, a deep respect for art based licensing, and we are both family-owned businesses”

“We are extremely proud to become the majority owner of Art Ask Agency. This transaction further strengthens our position as the leading global art, literature and design based licensing agency” says Roleff Kråkström, Founder and CEO, R & B Licensing AB.

The acquisition is fully aligned with Rights & Brands’ long-term vision of building a strong, value-driven global licensing platform for cultural and art-based brands, and marks another step in its strategic international growth following the opening of offices in the UK, Norway, Finland, Japan and Hong Kong.

Both companies have also agreed that Rights & Brands will assume full ownership of the agency through a structured transfer over the coming years.