Outfit7 announced the appointment of PSi Retail Services as its official toy distribution partner for the United States for the Talking Tom Heroes: Suddenly Super toy line. The agreement was brokered by Spider International, Outfit7’s global toy partner.

PSi brings more than 20 years of experience in the toy industry, with a strong focus on board games, role-playing games and books, trading card games, dolls, and collectibles. As part of the partnership, PSi Retail Services will work with major U.S. retail partners, including Amazon, Target, Walmart, and many more to launch the Talking Tom Heroes line. Epic Story Media will also support the expansion of the Talking Tom Heroes: Suddenly Super licensing program in the United States, working alongside PSi to help grow the brand across retail.

Luka Okorn, Senior Lead Licensing Expert at Outfit7 said:

“The U.S. is an important market, and we’re excited to begin building the foundation for Talking Tom Heroes: Suddenly Super with such an experienced partner. PSi’s deep expertise in the toy category and strong retail relationships make them an ideal partner as we prepare for the series to enter the U.S. .”

Inspired by the superhero-themed animated series Talking Tom Heroes: Suddenly Super, created by Outfit7 in partnership with Epic Story Media and ReDefine Originals (part of the DNEG group), the toy line brings the show’s action and storytelling into the physical play space. Part of the globally successful Talking Tom & Friends franchise, with more than 26 billion downloads and 122 billion views worldwide, the series reimagines the Talking Tom & Friends universe for kids through high-energy, hero-driven adventures.

This appointment builds on Outfit7’s growing global toy distribution network, which already includes partners across Italy, the United Kingdom, the Benelux region, and the DACH territories, with additional markets to be announced soon.